The Story
Why it exists.
The beginning
Tous began as a Spanish jewelry house, with a focus on craftsmanship and elegance that carries through to their fragrance collection. The 2024 Electro Touch is a sweet, creamy, romantic scent. From the first spray, the fragrance opens with bright, tart notes that feel playful and inviting. The heart settles into soft, velvety layers that feel intimate and personal, while the base wraps everything in warmth without ever feeling heavy or overbearing.
The cranberry-grapefruit-pear opening bursts bright before softening into whipped cream and orange blossom. Then praline, vanilla, and sandalwood settle in. Fabrice Pellegrin layered tart fruit against creamy florals against warm gourmand woods, creating something familiar yet impossible to stop smelling. The Dreamwood in the base adds an interesting woody dimension that keeps the sweetness from becoming one-note.
The evolution
Cranberry and grapefruit open bright and tart. The citrus lift cuts through any sweetness, making the opening feel vibrant and alive. Within minutes, whipped cream and orange blossom take over, soft and creamy with a delicate floral quality that never overwhelms. The dry down is where praline and vanilla win, creating a lingering sweetness that feels intimate and close to the skin. This composition is feminine and warm throughout, never heavy.
Cultural impact
Electro Touch joins the gourmand fragrance market alongside other sweet fruity floral launches. These scents blend fruit, florals, and gourmand notes into cohesive scent profiles with youthful energy and accessible luxury. Electro Touch continues that focus through bright, tart opening notes giving way to sweet, creamy accords. The heart pairs whipped cream with soft florals, while praline and vanilla anchor the dry down into a lingering sweetness that stays intimate and close to the skin.
