The Story
Why it exists.
The beginning
Dewberry Fragrance Mist arrived in 2026 as part of The Body Shop's ongoing catalogue of accessible, wearable scents, the kind the retailer has built a reputation on through years of body-friendly fragrance launches. The fragrance mist format keeps things light: a quick spritz of green-and-fruit rather than a heavy pour. It's designed for reapplication, the kind of everyday scent wardrobe that fits in a tote bag. The naming is literal and unapologetic. Dewberry, the berry itself, takes the lead, the way it does in the brand's perfume oil and bath and shower gel from the same line. The format matters here: a mist means you're never committing to a single cloud of scent. You catch a green-fruity top note on your wrist, a floral-soft middle at your neck, and the rest of the day writes itself.
What's worth noting is how the composition handles its green opening without tipping into anything sharp. Eucalyptus rides alongside dewberry and green leaves, giving the top a cool clarity that cuts through the fruit's sweetness. The green notes arrive crisp and almost watery, the kind of opening that reads more like stepping outside after rain than like a sugary candy accord. The floral heart is a trio of white lily, freesia, and jasmine, three of the most accessible white florals in perfumery. Together they read clean and slightly creamy rather than dense.
The evolution
The opening is where this scent earns its name. Dewberry and green notes arrive bright and slightly watery, with eucalyptus pushing through like a held breath of cold air. There's a fruit-juice quality here that some wearers love and others find too sweet, but it reads fresh rather than sticky, more like crushed berries than candy. As the fragrance settles, the green lifts gradually. White lily and freesia take over, but they don't crowd the space. The florals here are gauzy rather than full-bodied, the kind of white-flower whisper that sits close to skin rather than broadcasting. Jasmine adds a soft sweetness without veering into the heavier, indolic territory the note can occupy. The musk underneath starts to show, lending a clean-skin warmth. As the hours pass, cedarwood emerges faintly. The fruit eventually fades, the green recedes, and what's left is a soft, slightly woody musk.
Cultural impact
Dewberry Fragrance Mist sits in a comfortable middle ground. It's light enough for reapplication throughout the day, and green enough to appeal to someone who wants a fresh, wearable scent without the weight of a heavier concentration. Spring and summer are its natural seasons, and community ratings skew toward warm-weather wear, with when-to-wear votes favouring those months over autumn and winter. That seasonal pull makes sense given the opening: a bright, green-fruity accord that pairs naturally with heat and outdoor light.
