The Story
Why it exists.
The beginning
Cheirosa '62 takes its number from something specific, a nod to the year Rio's Ipanema beach first captured the global imagination. Sol de Janeiro, founded in 2015 on the belief that beauty is an attitude rather than a standard, built this fragrance to capture that same spirit of warm, joyful transport. The brand grew from Brazilian beach culture, and this scent represents their attempt to bottle that coastal feeling. Perfumer Jerome Epinette was given a brief to create something rich and lasting, something that could evoke the pleasure of sun, salt, and sweetness in a single spray. The result is a fragrance that reads like a dessert menu but wears like a memory of summer.
The note selection for Cheirosa '62 reflects a deliberate philosophy of contrast and balance. The nuttiness of pistachio and almond establishes an immediate gourmand character, but the florals prevent it from feeling purely edible. Heliotrope, with its almond-like facets, creates a natural bridge between the opening and the heart, while jasmine adds brightness and warmth. The drydown is where the magic lies. Caramel and vanilla are predictable choices for a sweet fragrance, but the addition of salt is not. This mineral note brings a hint of the ocean, grounding the sweetness and evoking the sea breeze that would cool sun-heated skin on an Ipanema afternoon.
The evolution
The journey of Cheirosa '62 follows a clear arc from confectionery opening to warm skin-scene. Pistachio and almond arrive together, creating an immediate impression of nutty sweetness that feels like biting into a sugar-coated praline. Within minutes, the heliotrope and jasmine emerge, softening the edges and adding floral dimension. The jasmine, in particular, provides a dewy warmth that bridges the gap between the sweet opening and the gourmand base. As time passes, the caramel and vanilla take over, but they do not dominate. Instead, the salt threads through, providing a surprising counterpoint that keeps the sweetness from overwhelming. Sandalwood completes the transformation, adding a creamy, woody element that makes the final wear feel intimate and personal.
Cultural impact
Cheirosa '62 lives in a peculiar space: sweet enough to polarize, warm enough to earn devoted fans. The scent occupies its own territory, refusing easy categorization. It's not trying to be sophisticated, but it's also not pretending it isn't gourmand. Pistachio cream and salted caramel blend into something that feels both indulgent and wearable. Jasmine petals add a quiet floral breath that keeps the composition from becoming too sweet. Sandalwood warmth rounds everything out, creating a fragrance that feels balanced despite its sweetness.
The House
Sol de JaneiroSol de Janeiro is a fragrance and body care brand founded in 2015 that draws its identity from Brazilian beach culture and the concept of joyful self-acceptance. The company rose to prominence through its Cheirosa fragrance line, building a loyal following around scents inspired by Brazilian ingredients like pistachio, vanilla, orchid, and sandalwood. Sol de Janeiro entered Sephora shelves in 2017 and experienced significant growth through its perfume mist category, which became a cultural phenomenon particularly among younger consumers. The brand achieved reported sales exceeding $1 billion by 2024, driven by viral popularity of mists like Cheirosa 62 and Cheirosa 68. By 2025, the company had expanded into full fine fragrance with edp formats while maintaining its positioning as a lifestyle brand centered on sensory experience and body positivity.
The Creator
Jérôme EpinetteEpinette's style can be described as modern and sophisticated, with a focus on natural ingredients and clean lines. He has a knack for creating fragrances that are both wearable and interesting, often incorporating unexpected elements to add depth and complexity.
