The Story
Why it exists.
The beginning
Rêve de Hanami arrived in 2021, composed by Gabriela Chelariu for Rituals. Japanese cherry blossom sits at the heart of the composition, with supporting notes of pear and lychee in the opening, and a patchouli drydown that follows. The fragrance draws from the imagery of cherry blossoms without directly referencing their cultural context, instead focusing on the floral element as a central component around which the other notes are arranged. The pear and lychee provide brightness at the outset, while the patchouli in the base gives the composition a grounded finish.
The Japanese cherry blossom serves as the primary floral element in the heart phase of the composition. Floral notes in many fragrances can shift quickly as the scent develops, but here the cherry blossom maintains its presence through the middle stages. The woody warmth from the base notes accompanies the floral heart throughout this phase. The overall effect is a fragrance that presents as a cohesive composition rather than distinct sequential stages, with the different note layers contributing to a unified experience.
The evolution
Lychee and pear open with brightness and freshness. The cherry blossom follows as the fragrance transitions into its heart phase, carrying a soft rosy quality. This floral element remains present as vanilla and patchouli begin to emerge from the base. The drydown settles into patchouli and vanilla with amber warmth that stays close to the skin. The sillage is moderate, present enough to be noticed by someone nearby without filling a larger space. The fragrance lasts approximately three to four hours before fading to a subtle warmth.
Cultural impact
Rêve de Hanami centers on cherry blossom as its primary floral theme, positioning it within a category of fragrances that draw on floral imagery for their emotional resonance. The theme connects the fragrance to broader traditions of using flowers in perfumery, particularly those associated with softness and seasonal beauty. This approach appeals to those who appreciate floral compositions that emphasize subtlety and refinement over bold projection. The fragrance occupies a space within the Rituals collection that prioritizes gentle, wearable floral character.
The House
RitualsRituals blends fragrance with daily habit, turning ordinary moments into quiet pauses. The brand offers scented candles, body care and a line of perfumes that echo the cadence of a morning meditation or an evening wind‑down. Each scent is built around a theme – from the woody depth of Woody Musc (2021) to the bright amber of Victoire d’Ambre (2017) – and is meant to accompany a personal ritual rather than dominate a space. The collection balances modern composition with nods to historic perfume practices, inviting users to linger a little longer in the present.
The Creator
Gabriela ChelariuBased on her work with Kayali, Gabriela's style appears to lean toward gourmand and sweet notes, with a particular emphasis on vanilla. She demonstrates a knack for creating rich, layered fragrances that are both comforting and alluring.
