The Story
Why it exists.
The beginning
Verônica Kato designed Flor de Lis in 2018 as part of Natura's Tododia line, a collection that celebrates botanical diversity through accessible scent design. The name references the lily, specifically the water-tolerant varieties that thrive along riverbanks and still ponds, the kind that open at dawn and carry the scent of cool, moving air. Kato wasn't interested in aquatic as an abstraction. She wanted the smell of water itself, translated through florals that belong near it.
What makes this structure work is the paradox at its center: aquatic materials are volatile, fleeting by nature, yet the heart, water jasmine and Azteca lily, holds the composition together. These aren't flowers that collapse when wet. They evolved near water and carry that resilience in their chemistry. The addition of Green Anjou pear and melon in the heart adds a quiet sweetness that keeps the florals from reading as cold. Brazilian cedar in the base then grounds everything in warmth, a reminder that this is Brazilian aquatic, not Nordic.
The evolution
The opening arrives like cool mist on green stems, sea water and bamboo leaf, lime zest cutting through the top before the ivy recedes. Thirty minutes in, the water jasmine surfaces. Not heady, not indolic. Clean. The Azteca lily follows with a slightly powdery sweetness that softens the citrus that still lingers at the edges. The drydown is where this earns its sandalwood: warm, creamy, barely there. Musk and white cedar extract hold close to skin for four to six hours, intimate enough that someone standing beside you might catch it before they see you.
Cultural impact
Flor de Lis belongs to Natura's Tododia line, a collection built around botanical variety and accessible pricing rather than luxury positioning. Within that context, it stands out as one of the more cohesive aquatic-floral compositions in the brand's portfolio, the kind of scent that functions as an introduction to Natura's approach without requiring a significant investment.
