The Story
Why it exists.
The beginning
Created by Dalia Izem in collaboration with Georgina Rodriguez, Sense arrived in 2024 as a celebration of femininity in motion. The brief was simple: a fragrance that felt like joy held in motion, not frozen. Something tender, something alive. The name says it all, Sense is about feeling things fully, capturing the instinct and impulse that make femininity feel like energy rather than image.
The structure pairs bright citrus against powdery florals, anchored by cashmere wood. That combination, warm, soft wood beneath clean florals, keeps the scent from becoming precious or floaty. It adds body. What makes Sense interesting is that cashmere wood note. It's not common in fruity-florals, and its presence here lifts the composition away from the expected, giving it an unexpected warmth that earns its tenderness.
The evolution
Sense opens with mandarin and blackcurrant, tart, bright, a little jolt. The blackcurrant brings a darker berry edge that stops the citrus from being too clean. That opening lasts about an hour before the florals arrive. Orange blossom leads the heart, sweet and waxy, with jasmine adding creaminess and iris bringing powdery elegance. Cashmere wood sits underneath, soft and warm, grounding the florals. As it settles, the jasmine recedes and musk takes over, clean, skin-like, warm. The drydown isn't dramatic. It's the kind of lingering that happens when the fragrance stops trying to announce itself. Late in the wear, you get just powder, just warmth, just close.
Cultural impact
Sense by Laverne arrives at a moment when the Middle Eastern fragrance market is expanding rapidly. The 2024 launch reflects a broader movement among Arabian perfume houses to create accessible luxury scents that bridge Eastern and Western preferences. The collaboration with Georgina Rodriguez, a globally recognized figure, brings cross-cultural appeal to the brand's positioning. The fragrance's powdery floral character and warm cashmere wood base speak to a growing demand for sophisticated everyday scents that feel both modern and timeless.
The House
LaverneLaverne is a Saudi‑based fragrance house that emerged in the mid‑2010s with a focus on modern Arabian olfactory narratives. The brand releases a steady stream of niche‑style perfumes, each presented in sleek bottles that balance minimalist geometry with subtle ornamental touches. Since its first launch in 2021, Laverne has built a catalogue that includes scents such as Miss Laverne Extreme, Fearless, Starman and Musk Garden, positioning itself as a contemporary voice from the Gulf region. The label works with a rotating roster of perfumers and frequently partners with public figures, most notably model Georgina Rodriguez, who helped shape the 2024 fragrance Sense. Laverne’s products are distributed through select boutiques across the Middle East and through online platforms that cater to fragrance collectors worldwide.
The Creator
Dalia IzemHer signature technique blends traditional Middle Eastern spices with contemporary Western synthetics. She favors natural bergamot, neroli, and Tunisian orange blossom, then anchors them with ambergris‑like labdanum and soft musk.
