The Story
Why it exists.
Unue arrived in 2020 with one job: to celebrate the idea of the singular. Vanina Muracciole built this as an extrait de parfum, the most concentrated format in perfumery, where materials have room to breathe and evolve over hours instead of minutes. The concentrated format allows each note to develop slowly, revealing new facets as the hours pass. It's a fragrance designed for longevity, for someone who needs their scent to last from morning into the hours the streetlights warm up.
If this were a song
Community picks
Flume
Bon Iver
The Beginning
Unue arrived in 2020 with one job: to celebrate the idea of the singular. Vanina Muracciole built this as an extrait de parfum, the most concentrated format in perfumery, where materials have room to breathe and evolve over hours instead of minutes. The concentrated format allows each note to develop slowly, revealing new facets as the hours pass. It's a fragrance designed for longevity, for someone who needs their scent to last from morning into the hours the streetlights warm up.
The pineapple is the statement. Camphoric-green, aldehyde-bright, almost aggressive in its opening, designed to announce arrival rather than whisper. Then the jasmine arrives: Egyptian jasmine, with its indolic depth softened by ylang-ylang's creamy tropical weight. Plum sweetens the transition, making the heart feel less like a perfume and more like memory, or the idea of memory. The drydown settles into something worth staying for: creamy Australian sandalwood, white musk keeping everything close to the skin, and patchouli that grounds the sweetness instead of letting it float away.
The Evolution
The opening hits hard. Pineapple that's almost camphoric, aldehyde-bright, with anise and pink pepper arriving without sweetness. Italian bergamot tempers the green edge just enough to keep it from feeling harsh, but only just. This is a fragrance that announces itself and doesn't apologize. Then, somewhere between thirty minutes and an hour, the jasmine overtakes everything. Creamy, tropical, the plum sweetening into something that smells like late afternoon light. Hours later, the sandalwood is still the story. Close. Intimate. Not projecting across the room, but making someone lean in.
Cultural Impact
The pineapple opening catches attention with its camphoric-green, aldehyde-bright character. Camphoric-green and aldehyde-bright notes create a vibrant introduction that draws interest immediately. Those who stay with the fragrance discover a warm jasmine heart and a sandalwood drydown that rewards proximity. Found at Selfridges, Luckyscent, and select niche retailers worldwide.
The House
France · Est. 2015
Jeroboam is a French niche fragrance house founded in Paris in 2015 by François Hénin, the owner of the celebrated Parisian perfume boutique Jovoy. The brand emerged from Hénin's observation of a growing audience seeking persistent fragrances with distinctive character. Jeroboam specializes in extrait de parfums, positioning itself as "Perfume Extracts for Urban Nomads" (Fragrantica). All Jeroboam creations carry the concentrated parfum form rather than lighter EDP or EDT structures. The house currently offers approximately 15 fragrances spanning collections that explore accords ranging from oud and amber to more abstract compositions. The brand's creative foundation rests on ORIGINO, a signature base composed of a cocktail of musks invented by independent perfumer Vanina Muracciole, which serves as a recurring element across the Jeroboam range.
If this were a song
Community picks
Unue sounds like the hour the sky turns from blue to orange, still warm, still bright, but knowing something is about to shift. The pineapple opening is a question mark in a minor key. The jasmine heart is the answer: soft, warm, slightly retro in the way good things sometimes are. The sandalwood drydown is the silence after someone leaves the room and the air still holds their presence. This fragrance wants a song with texture, warmth, and a slow build to something unforgettable.
Flume
Bon Iver
