Heritage
A house, in its own words
The story of Jeroboam begins with François Hénin, a figure well established in the French perfume world through his ownership of Jovoy Paris, a boutique recognized for curating rare and artisanal fragrances. Hénin's experience at Jovoy gave him direct insight into evolving consumer desires, and in 2015 he founded Jeroboam to address a specific gap in the market. According to multiple sources, including The Perfume Society and fragrance publications, Hénin identified a new audience seeking long-lasting perfumes with unconventional character (House of Scents). The brand launched with an initial collection of five fragrances, all pure extraits created by Vanina Muracciole, an independent perfumer who had previously developed the ORIGINO base. The name Jeroboam itself carries historical weight, referencing the biblical figure associated with large wine vessels, suggesting ambition and abundance in olfactory form. The house maintains its Parisian roots while distributing internationally. Jeroboam's connection to Jovoy remains significant, as both brands share Hénin's curatorial philosophy, though Jeroboam operates as a distinct creative entity with its own identity. The brand's evolution can be traced through annual releases, from the foundational 2015 launch (Insulo, Oriento, Miksado, Hauto) through subsequent years that introduced Ambra (2017), Vespero (2017), Gozo (2020), and more recent compositions including Your Oudhness (2024) and Kun Amo (2025). Jeroboam operates on a philosophy of olfactory exploration centered on concentration, persistence, and contemporary relevance. The brand's self-description as "Perfume Extracts for Urban Nomads" reveals an approach designed for mobile, cosmopolitan individuals who require fragrance that performs across varied environments and conditions (Fragrantica). Rather than pursuing fleeting trends, Jeroboam builds its catalog around a concept of musk exploration, using the ORIGINO base as a unifying thread across releases (The Perfume Society). This approach allows the house to maintain a recognizable house character while exploring diverse thematic territories. The brand's philosophy also reflects Hénin's belief that the contemporary fragrance market includes consumers frustrated by diluted concentrations, leading Jeroboam to commit exclusively to the extrait de parfum format. This decision prioritizes longevity and sillage, attributes the brand considers essential rather than optional. Muracciole's role as the primary perfumer ensures a cohesive creative vision, with each fragrance emerging from the same sensibility and technical approach. The resulting catalog emphasizes olfactory complexity over accessibility, targeting wearers who appreciate layered, evolving compositions.