The Story
Why it exists.
The beginning
Jequiti launched Désirée in 2016 as part of its Désirée collection. The name means 'desired' in French, and the fragrance was built to embody that. Jequiti has built its reputation on making fragrance accessible. Désirée arrived as a fruity-floral-gourmand with a specific trick up its sleeve: the macaron note in the heart. The composition opens with bright citrus and pink pepper, creating an immediate sparkle before transitioning into a soft, powdery floral mid section where the macaron accord takes center stage, offering a delicate patisserie warmth that feels both inviting and refined. The overall effect is sweet but balanced, with the gourmand element adding a unique character that sets this fragrance apart from standard fruity releases.
The macaron note is unusual. Surrounded by raspberry, cherry blossom, and rose, it brings a distinctive patisserie quality to the composition that gives the fragrance its particular charm. This isn't a fragrance pretending to be something it's not. It's leaning into sweetness as a strength. The addition of patchouli in the base is the counterweight that keeps it from becoming a pure sugar statement.
The evolution
The opening hits bright. Mandarin orange and pink pepper create a sparkle that gradually transitions as the violet takes over, adding a cool, powdery undertone that slows everything down. Then the heart arrives. Raspberry and macaron is a deliberate pairing, the fruit's tartness cuts the sweetness of the macaron accord, so it reads as gourmand but not cloying. Cherry blossom and rose soften the edges, adding a floral layer that feels more pretty than aggressive. As the fragrance moves into its final phase, the drydown takes over. Caramel and amber create warmth, but patchouli is the note that lingers. It sits close to the skin, slightly earthy, slightly sweet, and it leaves a lasting impression that extends well beyond the initial application. The transition between phases feels natural rather than abrupt, with each layer building thoughtfully on what came before.
Cultural impact
Désirée, released in 2016, reflects a sweet-floral-gourmand composition that found its audience among fragrance lovers seeking something with personality and charm. The combination of fruity top notes, soft floral heart, and gourmand base creates a scent profile that feels both modern and comforting. Jequiti has positioned this fragrance as part of its broader collection, offering consumers a distinctive option that balances sweetness with depth through the inclusion of patchouli in the base.
