The Story
Why it exists.
The beginning
Carlos Benaïm built My Way Parfum as an intensified expression of the My Way line. The fragrance takes the signature white floral character and pushes it further, amplifying the presence of key ingredients to create something that feels more assertive and more intimate than its predecessor. The heart of the fragrance features Indian tuberose, its creamy white petals offering a lush floral presence that feels both sophisticated and accessible. The Bulgarian rose contributes a deeper, more complex petal quality that rounds the tuberose without competing. Iris root adds a powdery, slightly woody dimension that prevents the florals from feeling too sweet. The combination creates a modern white floral that feels grounded rather than ethereal.
The combination of Indian tuberose and French iris pallida creates a specific kind of tension, sweet and cool at once, floral and powdery in equal measure. Ambrette seed bridges the heart and base with a warm, slightly animalic quality that prevents the florals from becoming precious. In the drydown, the florals settle into skin and become something quieter and more personal, their initial brightness softening into a warm embrace that lingers close to the body.
The evolution
The opening announces itself quickly, bergamot and bitter orange burst together like sunlight on marble. There's an almost sharp quality to the citrus, the kind that makes you lean in. As the top notes recede, the florals take over. Tuberose blooms large and creamy, supported by iris's powdery violet depth. The ambrette seed threads warm musk through the white florals without ever letting them go sweet. The transition happens gradually, the citrus freshness giving way to something richer and more substantial. By the third hour, the drydown takes over entirely. White musk meets bourbon vanilla in a warm, skin-close combination that borders on animalic. Cedar grounds everything with a clean, slightly dry texture. The drydown lingers on skin for hours, not projecting but present, a warm companion that develops and changes throughout the day.
Cultural impact
The My Way family has found its audience, people who want warmth without weight, florals without fragility. Community reviews have called it the most refined flanker in the line, a meaningful distinction given how many flankers Armani releases. The campaign face, Sydney Sweeney, anchors it in a contemporary cultural moment. It's not the most projecting fragrance in the family, but it doesn't need to be. The Parfum version takes the established My Way character and deepens it, adding richness to the white floral heart and creating a more substantial presence on skin.
