The Story
Why it exists.
The beginning
Carlos Benaïm took the My Way concept and pushed it harder. My Way Intense arrived in 2021 with more concentration, a louder tuberose heart, and a base that refuses to quit. The idea: take what worked in the original, white florals, citrus brightness, a clear concept, and intensify the warmth underneath. More vanilla. More sandalwood. A sweeter, richer version that doesn't ask permission to be noticed.
The Indian tuberose absolute is the structural choice here. It's not delicate, tuberose at high concentration reads waxy, almost creamy, with a slight green edge that keeps it from becoming purely dessert. Benaïm pairs it with Bourbon vanilla and New Caledonian sandalwood to build a base that feels warm without heaviness. The result: a white floral that lasts long enough to justify the name. The concentration earns the 'Intense' label not by being louder, but by staying present.
The evolution
The opening hits with orange blossom and bitter orange, bright, clean, almost soapy. Then the citrus retreats and the white florals take over, but these aren't delicate lilies-of-the-valley. The Indian tuberose absolute reads waxy and opulent, almost indolic at its peak. That's the heart of the fragrance and it knows it. As the floral fades, the base arrives, warm Madagascar vanilla and creamy sandalwood that settles against skin like a soft, close whisper. The sillage holds steady throughout, projecting enough presence to draw curious glances without ever announcing itself.
Cultural impact
A strong performer in the white floral space, My Way Intense appeals to wearers who want the tuberose-forward experience without the headache of reapplication. It sits alongside modern classics like L'Interdit (Givenchy, 2018), another floral built on orange blossom and tuberose, but pushes warmer and sweeter. For someone who found L'Interdit too austere, this is the answer.
