The Story
Why it exists.
The beginning
South is part of Favorit & Co's fragrance line, a name that points south without tying the scent to a specific city, landscape, or personal memory. Its direction is expressed through the composition rather than a documented origin story. Ginger opens with a bright, gently spicy impression, paired with green notes and teak wood for a crisp, natural freshness. Cedar and driftwood carry the fragrance inward, adding structure and a weathered wooden character. Haitian vetiver, amber, musk, and seaweed form the base, grounding the lighter opening in mineral, earthy, and softly marine notes. The result is balanced rather than ornamental: fresh at first, woody through the middle, and quietly complex as it settles close to the skin.
The most interesting part of South is the way its opening and base pull in different directions without losing their connection. Ginger and green notes bring a clean, lightly spiced lift, while teak wood gives that brightness a composed, natural edge. Cedar and driftwood deepen the impression, making the fragrance feel more tactile and weathered as it develops. Down below, Haitian vetiver adds an earthy minerality, amber brings warmth, musk keeps the composition close, and seaweed introduces a subtle saline thread.
The evolution
South begins with ginger, green notes, and teak wood. Ginger gives the opening a crisp, lightly spiced character, while the green notes keep it fresh and the teak wood adds a smooth, natural structure. As the first impression settles, cedar and driftwood move forward. Cedar brings a familiar dry woodiness, and driftwood gives the composition a weathered, coastal edge. The base then becomes more present: Haitian vetiver adds earthy mineral depth, amber introduces a soft warmth, musk draws everything closer to the skin, and seaweed leaves a restrained saline thread. The arc feels gradual and continuous rather than sharply divided. What begins as fresh and green gradually becomes more tactile and woody, with the darker vetiver and warm amber giving South a composed, quietly complex finish.
Cultural impact
South can be discovered as a study in contrasts within Favorit & Co's fragrance line. Ginger, green notes, and teak wood create a fresh opening, while cedar and driftwood draw it toward a drier, more tactile character. Haitian vetiver, amber, musk, and seaweed deepen the composition with earthy minerality, warmth, skin-close softness, and a subtle saline edge. The name invites a sense of direction, but the scent itself does more than illustrate a location. It offers a layered exploration of freshness, wood, and coastal texture.
The House
Favorit & CoFavorit & Co is a Geneva-based perfume brand founded by the creatives Co and Max. The house works across scented objects and fragrance, offering handcrafted unisex eau de parfums alongside room scents. Its collection is organized around a geographical framework, with South, West, North, and East released in 2020. Each name points to a distinct olfactory direction while sharing a restrained, design-led identity. Favorit & Co presents fragrance as part of everyday atmosphere, from personal scent to the spaces that surround us, with a focus on unisex compositions and careful attention to presentation.
The Creator
Andreas WilhelmWilhelm demonstrates fearless willingness to explore unconventional notes and combinations—petroleum accords with oud, raw gourmand materials, green themes that even his wife finds challenging. His portfolio spans extreme diversity: the masculine boldness of patchouli-spice in…
