The Story
Why it exists.
The beginning
North arrived in 2020 from Favorit & Co. Its name points toward a clear sensory idea: cool brightness set against warm wood and earthy depth. The structure follows that idea closely. Citrus and ginger open the composition like a brisk current, sharp and immediate, with ginger lending a low, peppery warmth beneath the clean fruit. The middle settles into cedarwood, benzoin and peach blossom, a combination that pulls softness and warmth into the frame without losing its structure. Peach blossom gives the heart a delicate floral texture, cedarwood keeps it dry and grounded, and benzoin adds smooth resinous depth. Everything lands on amber, oakmoss and patchouli, an earthy base that feels close to forest floor rather than to any polished concept.
The interesting part is how many directions North bends at once. Citrus and ginger belong to the bright, waking end of perfumery. Peach blossom and benzoin bring a rounded sweetness that softens without turning sugary. Cedarwood, oakmoss and patchouli pull everything back toward soil and bark. The result is a composition with weather in it, temperature shifting from the sharp opening to the warmer, resinous base. The peach blossom is the outlier, a soft note placed where you would not expect it, and it gives the whole thing its slight strangeness.
The evolution
It starts almost too tart. Citrus hits first, bright and clean, with ginger adding a low hum of heat underneath. The opening has a polished clarity, but it doesn't remain sharp for long. Give it time, maybe half an hour, and the composition rearranges itself. The peach blossom surfaces and rounds the edges, softening the citrus into something rounder and almost floral. Cedarwood then takes over as the spine, giving the scent a dry, vertical quality that carries it forward. Its woodiness deepens the peach blossom and keeps the citrus from feeling too simple or sugary. Benzoin adds a resinous warmth that clings, bridging the brighter opening with the denser base. Amber, oakmoss and patchouli gradually become more prominent, giving the scent an earthy, faintly sweet character. The citrus recedes while the woody and mossy notes grow more enveloping.
Cultural impact
North offers an alternative to fragrances built around a single dominant impression. Its appeal lies in the tension between vivid citrus, spicy ginger, delicate peach blossom, dry cedarwood and an earthy base of amber, oakmoss and patchouli. The opening feels clean and awake, while the heart introduces floral softness without losing the woodier structure. Over time, the composition settles into a layered trail that can seem both refreshing and close. This makes North especially rewarding to explore on skin, where the changing balance between citrus, resin, woods and moss becomes easier to notice.
The House
Favorit & CoFavorit & Co is a Geneva-based perfume brand founded by the creatives Co and Max. The house works across scented objects and fragrance, offering handcrafted unisex eau de parfums alongside room scents. Its collection is organized around a geographical framework, with South, West, North, and East released in 2020. Each name points to a distinct olfactory direction while sharing a restrained, design-led identity. Favorit & Co presents fragrance as part of everyday atmosphere, from personal scent to the spaces that surround us, with a focus on unisex compositions and careful attention to presentation.
The Creator
Andreas WilhelmWilhelm demonstrates fearless willingness to explore unconventional notes and combinations—petroleum accords with oud, raw gourmand materials, green themes that even his wife finds challenging. His portfolio spans extreme diversity: the masculine boldness of patchouli-spice in…
