The Story
Why it exists.
The beginning
Al Rihla, Arabic for "the journey", takes its name seriously. The perfumer Arturetto Landi built this as a composition of waypoints: each phase a different destination, each wearing into the next until the wearer arrives somewhere unexpected. This is the 2025 release from a house that has spent centuries learning how ingredients behave when you treat them with rigor instead of nostalgia. The name is the brief. The execution is the answer.
Plum in the opening doesn't behave like plum usually does. No bright, sweet berry here, instead, a dark, almost wine-like quality that reads as savory as much as sweet. The mango in the heart amplifies this, turning the fruity accord tropical without crossing into synthetic territory. Meanwhile, the base draws from a different register entirely: dates, honey, and saffron form a Middle Eastern amber that feels like luxury condensed. The Cambodian oud is the quiet decision. It anchors the sweetness without competing, smooth where other ouds shout, creamy where others go barnyard. The sandalwood and vanilla follow its lead, building a foundation that stays intimate and close rather than projecting loudly.
The evolution
The opening hits bright and green, galbanum cuts through first, sharp and slightly bitter, the kind of note that announces itself before you've sprayed. The plum arrives within minutes, dark and wine-like, sweet but with an unexpected depth that makes it linger. The heart develops over the next several hours. Osmanthus, ylang-ylang, rose, and tuberose layer in thick and warm, a garden at dusk. The mango threads through, pushing the fruity accord into tropical territory without crossing into anything synthetic. The honey and saffron stay present throughout, giving everything a golden richness. The real evolution happens in the base. As the florals begin to recede, the oud comes forward, Cambodian, smooth, the kind that smells expensive rather than aggressive. Patchouli and vetiver ground it. Vanilla, tonka, and dates sweeten it into a warm, honeyed drydown that stays close to the skin. Eight to ten hours later, this is what remains: intimate, enveloping, still carrying traces of saffron and honey.
Cultural impact
Farmacia SS. Annunziata traces its roots to an Italian apothecary tradition, and Al Rihla marks the house's first major oriental fragrance. The 2025 limited release of 1000 bottles positions the scent as a collector's piece, bridging Italian apothecary heritage with Southeast Asian ingredients like Cambodian oud. This cross-cultural approach reflects a broader trend in niche perfumery where Eastern and Western traditions converge. The collaboration between Italian craftsmanship and exotic materials speaks to a growing appetite for fragrances that tell stories beyond conventional Western oriental constructions.























