The Story
Why it exists.
The beginning
Page 33 of Sergio Momo's personal sketchbook. The Sketchbook Collection pulls from that private world, the once-hidden ideas never realized until now. The collection channels those preliminary moments when a concept first takes shape, still fluid, still undefined. Each entry represents a raw creative impulse, captured before refinement shapes it into something final. Page 33 surfaces as one of the earliest ideas in this private archive, a concept that has waited for its moment to be experienced beyond the bounds of the sketchbook.
The note structure earns its story. Grapefruit, apple, and bergamot open like a light hitting a blank page, bright, immediate, almost startled at its own arrival. The heart introduces iris, which is the fragrance's real argument: a powdery, slightly rooty floral that doesn't announce itself. It arrives quietly, then refuses to leave. Cypress adds an architectural quality, structured, vertical, like the skeleton of something not yet finished. Cinnamon threads through as a warm undercurrent, holding the floral and green together without tipping into either. The Blank Page Edition keeps all of this intact, the same composition as the original P.33, just poured into a bottle that refuses to perform.
The evolution
The opening hits within seconds, grapefruit cutting sharp, apple adding a crispness that reads almost effervescent. There's an immediacy here. No warming up. The fragrance arrives like someone who already knows what they want to say. Over the next two to three hours, the citrus recedes and the iris takes over. The iris doesn't perform, it settles. Powdery, slightly rooty, with a violet-adjacent softness that gives the heart an unexpected quiet. Cypress provides structure underneath, and a whisper of cinnamon keeps the warmth alive without pushing into spice territory. By hour four, the drydown announces itself: cedarwood and amber, with musk threading through as a close, skin-warm presence. The projection softens noticeably. What was a confident presence in the room becomes something intimate, discovered rather than announced.
Cultural impact
The Blank Page Edition strips away ornamentation. The original P.33 launched in a handcrafted Tuscan flacon, elaborate, ornate, unmistakably Xerjoff. This edition takes the same juice, the same notes, and houses them in a bottle so understated it practically disappears. The minimal packaging reflects the minimal presentation. For those drawn to subtlety in a category often defined by boldness, the approach holds quiet appeal. The focus stays on what fills the bottle rather than what surrounds it.
