The Story
Why it exists.
The beginning
Torino24 exists because Xerjoff does not do things by halves. As the official fragrance of the Nitto ATP Finals in Turin, the season-ending championship that draws the world's top-ranked players to the Piedmontese capital, the house needed something that captured the energy of elite competition without sacrificing the sophistication its collectors expect. The result is a scent that functions like a trophy: bold enough to be noticed, refined enough to be respected.
The note structure reflects a philosophy of contrast: tropical fruit against Mediterranean citrus, delicate florals against resinous warmth, clean musk against earthy moss. The opening mango and plum are generous, but the heart and drydown pull the fragrance back toward refinement. It wears like a statement of confidence, not ostentation, suited to evenings and occasions where presence matters without screaming for it.
The evolution
The fragrance begins with an effusive opening of Mango and Plum that feels like the roar of a stadium crowd, bright and celebratory. Bergamot and Mandarin add citrus precision, keeping the fruitiness from becoming syrupy. As the initial wave settles, Orange Blossom and Pink Lotus step forward, bringing the floral elegance of a champion's bouquet. Styrax adds a quiet pulse of resin that bridges the transition. The drydown finds its final form in White Musk, Moss, and Patchouli, a trio that evokes the worn leather of a courtside seat and the confidence of a match well played.
Cultural impact
Released in 2024 as part of Xerjoff's ongoing partnership with the Nitto ATP Finals, the fragrance presents itself as a fruity-floral composition that doesn't apologize for its fruitiness. The ATP connection gives it a distinct identity rooted in the world of elite tennis. The blend of mango, mandarin, and pink lotus creates a vibrant opening that transitions into a more complex heart, while the base notes of moss, patchouli, and white musk ground the composition with earthy sophistication. This scent speaks to those who appreciate confident, expressive fragrances that command attention without being overbearing.
