The Story
Why it exists.
The beginning
Xerjoff created Torino22 to mark the Nitto ATP Finals in Turin, Italy. The name references the city itself, a marker of place that signals intent. Sergio Mingo crafted the composition with a clear understanding of how the eucalyptus-led opening would capture attention before giving way to warmer territory. The fragrance moves through distinct phases, each considered for its role in the overall arc. Xerjoff's bold creative direction and sculptural bottle design extend beyond mere aesthetics into genuine olfactory ambition. Every element was considered from the sharp mentholated opening through to the quiet woody finish that marks Turin as both destination and state of mind.
The choice of mate and clary sage for the heart reflects a specific philosophy: warmth without sweetness, complexity without confusion. These are not the obvious choices for a fragrance tied to a sporting event, but they speak to a different kind of excellence, one that values depth over flash. The opening notes of eucalyptus and saffron create a tension that keeps the wearer interested, while the woody musky base provides the comfort of familiarity. Each layer serves a purpose. The fragrance performs equally well in cool evening air or during the warmer moments of an afternoon, though the eucalyptus clarity reads brightest in warmer conditions and the woody depths feel most at home when temperatures drop.
The evolution
The fragrance begins with a declaration. Eucalyptus and bergamot create an immediate impression of clean, sharp freshness, but saffron adds an unexpected dimension that elevates the opening beyond typical aquatic territory. Within the first hour, mate emerges as the heart develops, bringing its smoky herbal character that feels both sophisticated and approachable. Clary sage weaves through this phase with aromatic complexity while guaiac wood introduces smoky depth that prepares the transition. As the hours pass, the sharp opening notes fade completely, leaving woody notes and musk to take hold. The drydown represents the payoff, a warm Intimate finish that rewards patience rather than demanding attention from the start. This evolution mirrors the progression of a match, from the opening serves through sustained rally to the decisive finish.
Cultural impact
Part of Xerjoff's Join The Club collection, which ties each fragrance to a specific cultural touchstone. Torino22's connection to the Nitto ATP Finals places it in a world of elite competition and precision. The composition holds its own regardless of the season, maintaining clarity and presence across different conditions.































