The Story
Why it exists.
The beginning
Launched in 2024, 07 - L'Essence de L'Excellence was created by Yvo van Regteren Altena and Maxime Gonzalez-Anton. Its character lives in the composition: Mandarin Orange, Apricot, and Rose establish a fresh-floral opening, while Orange Blossom, Magnolia, and Jasmine create a full white floral center. The fruit notes lend a rounded sweetness beside mandarin's brightness, with rose adding a floral dimension. As this opening settles, orange blossom, magnolia, and jasmine give the composition a layered floral character. Musk, Orris Root, and Amber form a polished base suited to everyday wear, balancing soft warmth with a clean, gently powdery finish.
The composition places fruit and flowers in close conversation. Apricot contributes a rounded, ripe sweetness, while mandarin orange adds brightness and rose brings a floral accent that keeps the opening balanced. The floral notes unfold across the middle: orange blossom contributes a luminous quality, magnolia a cool petal-like texture, and jasmine a stronger floral presence. Together, they shape the fragrance's central impression without overpowering the fruit.
The evolution
The first impression is bright and fruity, with mandarin orange lending a clean sparkle beside apricot's rounded sweetness. Rose adds a floral edge to this opening. Orange Blossom, Magnolia, and Jasmine then bring the composition toward a clean white bouquet, with each note contributing a distinct floral character. The fruits gradually become less prominent as the floral center develops. Magnolia gives the bouquet a cool, smooth quality, orange blossom adds brightness, and jasmine brings additional depth. Orris Root contributes a suede-like powderiness, while Musk and Amber soften the final impression with warmth and polish.
Cultural impact
07 - L'Essence de L'Excellence reads as a polished floral fragrance for those who enjoy a composition that feels finished and wearable without announcing itself from across the room. Its combination of mandarin orange, apricot, rose, orange blossom, magnolia, jasmine, orris root, musk, and amber offers a clear balance of fresh fruit, layered florals, and a softly warm base.
The House
YVRAYVRA is a niche Dutch perfumery brand based in Amsterdam, founded by Yvo Van Regteren Altena. The name itself is personal, derived from his initials combined with numbers significant to his life. Rather than chasing market trends, YVRA positions itself as a deliberate alternative for those seeking natural ingredients over synthetic compositions. The house offers a curated collection of fragrances, each named after a year that holds personal meaning, forming the L'Essence de series. Every YVRA fragrance emerges from collaboration with professional perfumers, reflecting a belief that mastery requires multiple voices. The brand made its public debut at TFWA Cannes in 2021, introducing its approach to an international audience of travel retail professionals and fragrance enthusiasts.
The Creator
Yvo van Regteren Altena & Maxime Gonzalez-AntonHis style favors clarity and intentionality over complexity for its own sake. Van Regteren Altena demonstrates particular skill in balancing contrasting elements to create tension and release within a fragrance.
