The Story
Why it exists.
The beginning
Ramon Monegal built Yummy Jam in 2026 around a single idea borrowed from the brand's official line: forbidden pleasure, sin without guilt. The scent belongs to the Katharsis Collection and was developed in collaboration with Spanish artist Miguel Caravaca, whose visual sensibility ties directly into the way the fragrance presents itself, as something ordinary dressed up in ways that make you look twice. Yummy Jam's word is temptation dressed in domestic clothing, and the entire composition is built around that single provocation. It doesn't reference exotic vices. It references jam, a Sunday, a guilty spoon taken from the jar when nobody is watching. That ordinariness is the point of the whole thing, and it's what makes the scent linger in memory long after the bottle is empty.
What makes the composition unusual is the inclusion of Koumalactone, sitting alongside tonka bean and vanilla in a base that feels dense and confection-like without tipping into anything synthetic. The caramel reads richer for the company it keeps, creamier, almost edible in a way that stays grounded rather than candied. On top, cocoa and coffee add a roasted, slightly bitter backbone that keeps the sweetness honest, giving it structure so the whole thing doesn't collapse under its own weight.
The evolution
The opening announces itself immediately. Bergamot cuts through first, brief and bright, then the cocoa and coffee arrive together, roasted and slightly bitter. The first minutes smell like a café table in the morning, warm cup, chocolate square, light through a window. The heart phase pulls everything closer to skin. Koumalactone softens the edges, tonka bean adds a powdery creaminess, and the musk underneath creates that second-skin warmth that makes a fragrance feel less applied and more worn. As the hours pass, the coffee recedes and the cocoa deepens into something closer to burnt sugar, darker, denser, with a quiet smokiness underneath. The base settles in slowly, taking its time. Caramel and vanilla take over, sandalwood gives them a creamy wood frame, and the whole composition becomes quieter, denser, warmer, the kind of scent that follows you around a room without ever shouting.
Cultural impact
Yummy Jam landed in 2026 as part of the Katharsis Collection, Ramon Monegal's narrative-focused line that turns each fragrance into a concrete concept. The collaboration with Spanish artist Miguel Caravaca ties the project to a wider visual practice, with Caravaca's imagery and the scent speaking to each other across mediums. Wearers describe it as a guilty-pleasure scent that manages to feel architectural rather than cloying, a balance that's hard to strike in gourmand work because sweetness so often tips into something forgettable.
