The Story
Why it exists.
The beginning
Proad introduced Royal Jasmine with a clear intention behind the composition: treat jasmine as a serious floral subject rather than a single-note soliflore poured into a generic vessel. The brief to the perfumer was specific in its restraint, asking for the jasmine character to remain intact through every stage of the wear. A contrasting cool top was selected so the flower never reads heavy or syrupy on skin, keeping the opening crisp before the indolic heart takes hold. The combination of mint and peach gives the first impression a chilled, lightly sweet edge, almost like cool fruit cut with herbaceous snap, setting up a deliberate tension before the floral core arrives.
The black pepper was not part of the earliest concept. It was introduced later in development after early testing suggested the opening felt too soft, too familiar, reading closer to a conventional white floral than something with genuine character. The perfumer, Jutinat Piyaweerawong, chose pepper precisely for what it could do against the jasmine, not for its rarity or geography, but for the clean, dry heat it brings to the composition. That single addition changed the mood of the whole perfume.
The evolution
When Royal Jasmine first appeared, its unusual structure drew immediate attention, the contrast between a chilled fruit-mint opening and an indolic floral core is the kind of construction that tends to polarize rather than blend into the background. The way the black pepper smooths out the heavier edges of natural jasmine absolute became one of the more discussed aspects of the composition among those who encountered it early. The format, mint-plus-fruit opening stacked over an indolic jasmine heart sharpened with pepper, is unusual enough that few compositions in the same category offer the same kind of clarity in the top-to-heart transition. Royal Jasmine established Proad as a house willing to push jasmine outside the expected soliflore format, building around the flower with ingredients that contest rather than simply support it.
Cultural impact
Jasmine has been woven into South Asian grooming and home ritual for centuries, worn in hair, braided into garlands, floated in water bowls on summer nights, and treated less as a luxury and more as a daily essential. Royal Jasmine by Proad takes that everyday flower and recontextualizes it inside a contemporary niche perfume structure, presenting jasmine through the lens of modern composition rather than traditional single-flower formats.
The House
ProadProad is a Thai fragrance house that interprets human nature through scent, drawing inspiration from the Roman Catholic concept of the seven deadly sins. The brand creates perfumes that explore themes of desire, memory, and emotional states, translating abstract concepts into wearable compositions. Proad has released multiple notable scents including Cherry Syrup (2019), Taipei (2021), Kyoto by Night (2021), and Pure Chemical No Natural (2022), with recent releases such as Lust and Let the whispers of Mojito calm your soul arriving in 2025. The house positions itself as a niche player in the fragrance market, producing fragrances in collaboration with perfumers and drawing from diverse sources including travel, music, poetry, and personal recollection.
The Creator
Jutinat PiyaweerawongMITH's catalog suggests a perfumer interested in fresh, modern interpretations of Thai aromatic traditions. Jutinat gravitates toward bright citrus and marine notes, with some offerings carrying green or aquatic qualities that suit warm climates.





































