The Story
Why it exists.
The beginning
Proad built its identity around the shadow and ache of human nature, seven sins, each an interpretive fragrance that asks the wearer to sit with something uncomfortable. Green Tea arrived in 2024 as part of the house's Tea collection, composed by Quentin Bisch. Where most Proad scents reach for intensity and narrative weight, this one reached for something else: clarity. Not restraint, clarity. The difference matters.
Green tea as a note in perfumery walks a fine line between wellness and blandness. Too often it becomes a placeholder for 'fresh and clean,' a marketing term dressed up as a material. Quentin Bisch sidestepped this entirely by grounding the composition in bergamot and lemon, sharp, bright, almost astringent, before the jasmine arrives to complicate the picture. That white floral note is the surprise. It gives the green tea body it wouldn't otherwise have, turning what could be a flat accord into something with actual presence. Black pepper threads through the heart, keeping the sweetness honest.
The evolution
The bergamot and lemon hit first, a bright, citrusy sharpness that feels like morning light through a window. Pink pepper adds a faint tingle, barely there, just enough to keep the opening from reading as purely clean. Within minutes the citrus recedes and jasmine takes the stage, its sweetness arriving not as a statement but as a gradual warmth. The green tea anchors everything underneath, mineral, slightly bitter, unmistakably tea. By the third hour the jasmine fades and musk takes over, intimate and skin-close, with woody notes holding the base together for another two hours after that. Moderate sillage throughout. The drydown is the quietest part of the fragrance, it doesn't ask you to notice it. But you will.
Cultural impact
Green Tea sits outside Proad's usual territory. Where most of the house's releases carry weight and narrative urgency, this one opts for clarity, a green-citrus accord with white floral warmth that reads as meditative rather than intense. It attracted a different audience to the brand: wearers who wanted access to Proad's conceptual identity without committing to something heavy. The Tea collection grew as a result, with White Tea and Black Tea following, each exploring a different facet of the same botanical material.
