The Story
Why it exists.
The beginning
Lust is part of Proad's 7 Sins Collection, the house's ongoing project built around the seven deadly sins. The fragrance was composed by Anne Flipo in 2025. It opens with raspberry and peach, both sweet, both carrying that ripe edge fruit gets just before it turns. Turkish rose and jasmine arrive in the heart, adding floral weight that feels less decorative than structural. The base shifts the composition entirely. Civet, nagarmotha, sandalwood. What reads as sweetness at the top gets rewritten by the drydown, replaced by something warmer, heavier, and harder to categorize. The fruit becomes a memory rather than the dominant impression, and the animalic warmth takes over as the actual shape of the scent.
The interesting choice here is the civet. In a category that often handles animalic notes through jasmine indole or trace amounts of castoreum, Lust goes directly to civet as a stated base note. It reads as musk with warmth, something dense and slightly unsettling in the way old-school animalics tend to be. Nagarmotha grounds it, an earthy root with a smoky quality that keeps the civet from lifting into pure funk. It pulls the composition toward soil and warmth rather than leaving it floating in indolic space.
The evolution
The opening is pure fruit, and it stays there for longer than most compositions would allow. Raspberry leads, bright and almost jammy, with peach adding a creamy roundness beneath it. There is no sharpness, no green stem, no citrus bite cutting through the sweetness. The fruit reads as handled, as ripe, as something about to bruise. The transition begins when the Turkish rose arrives, and it does not arrive clean. The jasmine underneath brings indole into the picture, and that indole connects directly to the base rather than sitting politely in the heart. The rose deepens, turns heavier, shifts from bouquet toward crushed petal on a warm surface. As the drydown settles, the fruit recedes almost entirely. The jasmine fades into a trace. What remains is the base, and the base is what defines the composition. Nagarmotha gives it smoky-earthy weight. Sandalwood rounds the edges.
Cultural impact
Lust arrived in 2025 as one entry in Proad's 7 Sins Collection, which also includes Gluttony, Wrath, Envy, Sloth, Greed, and Pride. The civet-forward base puts Lust close to traditional perfumery's animalic materials, a choice that shows up clearly in the note list and in how the drydown reads on skin. The composition does not soften the civet with gourmand sweetness or bury it under amber. It lets the animalic note do its work supported by nagarmotha and sandalwood, two materials that ground musk-heavy bases without dulling them.
The House
ProadProad is a Thai fragrance house that interprets human nature through scent, drawing inspiration from the Roman Catholic concept of the seven deadly sins. The brand creates perfumes that explore themes of desire, memory, and emotional states, translating abstract concepts into wearable compositions. Proad has released multiple notable scents including Cherry Syrup (2019), Taipei (2021), Kyoto by Night (2021), and Pure Chemical No Natural (2022), with recent releases such as Lust and Let the whispers of Mojito calm your soul arriving in 2025. The house positions itself as a niche player in the fragrance market, producing fragrances in collaboration with perfumers and drawing from diverse sources including travel, music, poetry, and personal recollection.
The Creator
Anne FlipoOrange blossom defines Flipo's olfactive signature more than any other material. She has worked with neroli and orange flower absolute across dozens of compositions, finding infinite variation within this single note.

















































