The Story
Why it exists.
The beginning
True Love arrived in 2017 as part of Ormonde Jayne's Love Trio, a collection that also included Sensual Love and Passionate Love. For True Love, perfumer Geza Schoen reached for orris, honey, and castoreum. These ingredients create a fragrance with a distinctive powdery quality from the orris, a warm sweetness from the honey, and a rich animalic depth from the castoreum. The combination is surprisingly cohesive, with each element supporting the others rather than competing. It's a fragrance that feels mature without being heavy, balancing elegance with an unexpected rawness that keeps it interesting.
The opening is the first clue this isn't a standard floral. The tarragon doesn't smell like a kitchen herb, reading more as an aromatic green element that sets it apart from conventional floral compositions. Paired with pink pepper and freesias, the start has an interesting tension, cool and slightly astringent rather than immediately soft. The honey that follows is the pivot point: thick, golden, present, but hedione and orris keep it grounded in powder rather than letting it spill into saccharine territory. Castoreum is present at the base.
The evolution
The opening provides a brief citrus sparkle before tarragon takes over, arriving with an unusual quality that separates this from conventional florals. Freesia arrives alongside the citrus, adding a counterweight. The heart develops and dominates for several hours. Honey is prominent here, thick, golden, threading through ylang-ylang and rose without tipping into sweetness. The orris and hedione keep everything in a powdery softness that prevents the honey from becoming edible. The drydown begins as the top notes fade. Castoreum arrives as an animalic warmth, leather on skin, not aggressive but impossible to ignore. Sandalwood and cashmere wood settle close, intimate, almost skin-like. The benzoin adds a faint resinous amber that rounds the edges. This is the part that stays, not projecting outward but present on the skin for hours, the kind of drydown that rewards sitting still.
Cultural impact
True Love appeals most to fragrance wearers who've moved past safe choices. The unconventional ingredient choices make it stand out among experienced niche audiences. This combination of notes has sparked discussion in niche circles about what makes a fragrance memorable and distinctive.






















