The Story
Why it exists.
The beginning
NEST New York was founded by Laura Slatkin in 2008, beginning with scented candles before expanding into fine fragrance. Each scent in the collection draws inspiration from botanical art, specifically the intricate paper-cut mosaics of Mary Delany, an 18th century British artist who layered tissue and hand-painted each petal to create vivid botanical portraits. Slatkin used Delany's artwork as the creative foundation for the line, treating fragrance as its own form of botanical preservation. Indigo was launched in 2014, composed by perfumer Jerome Epinette, whose understanding of restrained composition suited the brand's aesthetic of quiet luxury.
The choice of fig, bergamot, tea, cardamom, and cashmere wood reveals a specific philosophy at work. These are not materials designed to overwhelm or announce. Fig and bergamot offer clarity without aggression. Tea provides a meditative quality often underrepresented in perfumery. Cardamom, used sparingly, adds dimension without heat. Cashmere wood, the anchor, stays close to skin, embodying the NEST principle that not every fragrance needs to project across a room. The notes pair to create something that whispers rather than shouts, appropriate for a brand built on botanical observation rather than botanical spectacle.
The evolution
Indigo begins with the freshness of bergamot and fig, a green-citrus opening that feels immediate and awake. As the fragrance develops, the fig recedes and tea emerges, joined by cardamom, the two heart notes creating an aromatic middle ground that is neither floral nor heavy. The drydown shifts to cashmere wood, a material choice that softens the entire structure rather than intensifying it, leaving a trace that is Intimate and warm. This arc moves from brightness to contemplation to softness, each phase distinct yet connected by shared restraint.
Cultural impact
Indigo has earned a devoted following for its distinctive cardamom-tea heart, a combination that stands apart from typical fragrance fare. It offers a refined alternative for anyone seeking something that smells sophisticated without echoing every other scent in the room.
The House
NestNEST New York is a fragrance lifestyle brand founded by Laura Slatkin in 2008. The company began with scented candles and expanded into reed diffusers, room sprays, perfumes, and body care. Slatkin previously co-founded Slatkin & Co. with her husband Harry in 1992, building expertise in luxury home fragrance before launching NEST. The brand offers a range of scents spanning citrus, floral, woody, and oriental categories, with Grapefruit and Holiday standing as signature offerings. NEST New York operates from New York City and distributes through specialty retailers and direct-to-consumer channels.
The Creator
Jérôme EpinetteEpinette's style can be described as modern and sophisticated, with a focus on natural ingredients and clean lines. He has a knack for creating fragrances that are both wearable and interesting, often incorporating unexpected elements to add depth and complexity.
