Heritage
A house, in its own words
Laura Slatkin spent her early career on Wall Street before pivoting to fragrance. In 1992, she and her husband Harry left their finance careers to open a home-fragrance shop, eventually establishing Slatkin & Co. as a respected name in prestige home fragrance. The company developed original collections with what Slatkin described as a focus on sophisticated scents, though Slatkin eventually sought to reach a broader audience. In 2008, she founded NEST New York, bringing her expertise in fine fragrance formulation to a new consumer-facing brand. The company launched with a range of scented candles and quickly expanded into reed diffusers and room sprays, building a reputation for strong scent throw and clean-burning formulations. The early success established NEST as a notable presence in the home fragrance market, with multiple retail partnerships forming within the first years. The brand later extended into personal fragrance and body care, marking a significant evolution from its candle-focused origins.
NEST New York positions scent as a tool for mood elevation and everyday transformation. The brand believes fragrances should transport the senses, evoke memories, and bring intention to daily routines. Rather than limiting fragrance to special occasions, NEST designs scents for morning rituals, work-from-home moments, and evening wind-downs. The collection emphasizes versatility, with complementary notes that allow wearers to layer or switch scents based on mood. NEST describes its approach as celebrating scent as part of a complete lifestyle rather than a luxury afterthought. The brand's diverse fragrance range reflects an interest in drawing from nature, travel, and art for inspiration, creating compositions that range from bright citrus to deep oriental. NEST maintains that a signature scent serves as a personal declaration, something that radiates beyond the skin and leaves a lasting impression. This philosophy shapes how the brand approaches both home and personal fragrance categories, treating them as unified expressions of atmosphere and identity.