The Story
Why it exists.
The beginning
Verônica Kato designed Amora Vermelha e Jabuticaba for Natura's Tododia collection. The fragrance takes its name from two fruits: amora vermelha (red mulberry or blackberry) and jabuticaba. Jabuticaba, the dark, grape-like fruit, grows directly on the trunk of the jabuticabeira tree. The scent captures the particular character of these ingredients, their tartness and depth, their distinctive presence in the composition. It's a collision of the familiar and the distinctly local. The fragrance opens with bright berry notes before settling into a deeper fruit heart, and the naming itself signals something specific, something rooted in a particular place and its produce.
What makes the composition unusual is the heart. Here, jabuticaba anchors the center with a depth that delays the vanilla arrival. The fruit doesn't smell like berry or grape exactly. It carries a richness that sets it apart, a dark quality that gives the fragrance its particular character. That presence sits in the middle of the pyramid and shapes how the other notes develop. The false jasmine in the heart adds a clean lift that prevents the fruity body from becoming too heavy, allowing the jabuticaba to remain distinct without overwhelming the blend.
The evolution
The opening hits immediately: red mulberry and cherry, bright and tart, with a citrus bite from Brazilian mandarin and orange. Pomegranate adds a slight astringency that keeps the fruit from becoming jam. The top notes give way to jabuticaba and blackberry dominating the heart. This is where the fragrance earns its name, the jabuticaba note bringing a green-earth quality that deepens as the plum and magnolia arrive. The base arrives warm. Vanilla and caramel create a sweet cushion while musk and tonka bean add texture. Sandalwood keeps everything grounded, preventing the drydown from becoming saccharine. The fragrance settles into something close and intimate, a skin scent, but a warm one that reveals itself gradually rather than announcing itself all at once.
Cultural impact
In Brazil, jabuticaba grows directly on the tree trunk, and its deep purple berries have been part of local harvests. Red mulberry appears in various culinary traditions across the country. By placing jabuticaba at the heart of this fragrance, Natura draws on these native ingredients, working with fruits that carry specific regional associations. The combination of these native berries with bright citrus and tropical fruits creates a scent that reflects the diversity of Brazilian produce, its flavors and aromas drawn from across different growing environments.
