The Story
Why it exists.
The beginning
Natura is a Brazilian fragrance house with a focus on botanical ingredients and partnerships with local communities. The brand has built its reputation on quality perfumery that draws from Brazilian natural resources. Known for its commitment to ethical sourcing, Natura works with local communities to secure high-quality raw materials. Ameixa e Flor de Baunilha is part of Natura's Tododia range, a collection built around the idea that daily rituals deserve more than daily scents. Named for plum (ameixa) and vanilla flower (flor de baunilha), the fragrance was developed by Verônica Kato and Sébastien Cresp and released in 2021. The perfumers approached the brief by exploring how Brazilian botanicals could express familiar ingredients in new ways, using plum and vanilla blossom as the twin anchors of the composition.
The choice to center the composition on plum and vanilla blossom reflects a pairing of bright fruit with creamy floral. Plum provides an accessible, relatable opening that draws the wearer in with natural sweetness. Vanilla blossom, the flower of the vanilla orchid, adds a refined floral dimension that distinguishes this from simpler vanilla fragrances. White flowers support the vanilla with translucent floralcy, while sweet notes and woody notes in the drydown provide the structure that keeps the fragrance grounded and lasting. This approach prioritizes balance over impact, creating a scent that feels cohesive across its progression.
The evolution
The fragrance begins with a clear plum note, bright and tart in its opening moments. This fruity start feels natural but concentrated, lasting several minutes before the heart begins to emerge. The heart phase introduces vanilla blossom, which reads as a softer, more floral expression of vanilla, paired with white flowers that lend a delicate translucency. This middle stage lasts significantly longer than the opening, offering a creamy floral quality that feels romantic and warm. As the drydown takes hold, sweet notes persist while woody notes introduce a grounding quality, shifting the fragrance toward warmth and intimacy. The evolution moves from juicy fruit to elegant florals to warm depth, each phase distinct yet flowing naturally into the next.
Cultural impact
Natura's Tododia line positioned botanical fragrances as everyday luxury within Brazilian culture, making high-quality perfumery accessible beyond traditional luxury market segments. Ameixa e Flor de Baunilha (2021) arrived during a period when Brazilian consumers increasingly sought domestic fragrance brands that reflected local sensory identities. The pairing of plum (ameixa) with vanilla flower (flor de baunilha) speaks to a distinctly Brazilian preference for sweet-fruity compositions that avoid the heavy oud and amberoriental conventions dominating global markets.
