The Story
Why it exists.
The beginning
My Love arrived in 2010 from Love Passport, a house that treats fragrance as something meant to be worn while a moment is still in motion. The brief was simple: a girl, a garden, the faint glitter of Cupid catching the light. No grand mythology, no distant landscape. Just the scene itself, white petals turning toward sun, fruit nearly ready to pick, that held-breath energy of something about to begin. The composition reads as a love letter to a feeling rather than a person: tender, unbearably pretty, and built to be opened at a specific moment rather than shelved for later. The first spray carries a cool, almost dewy brightness from apple, pear, and citrus, like biting into fruit pulled cold from a bowl on a warm afternoon.
What makes the structure interesting is how the sweetness shows up early in the wear. The peach and apricot heart gets a soft vanilla undertone woven through it, which changes how the whole thing reads on skin, turning what could be a straightforward fruity floral into something warmer and more lived-in from the start. The blue anemone in the middle adds a cool, almost watery trace against the fruit, a dewy counterpoint that keeps the sugar lifted instead of letting it slump into jam.
The evolution
The opening lands fast and bright. Apple, pear, and a wash of citrus hit the skin like biting into cold fruit on a warm afternoon, the green notes threading through to keep the sweetness from tipping over. Five minutes in, the fruit warms. Pear softens, the citrus recedes, and apple takes on a rounder, almost baked quality. By the fifteen-minute mark, the heart has settled into a basket of stone fruit: peach and apricot doing most of the talking, with rose folded in low and the blue anemone adding a faint, dewy quality, like petals that haven't quite dried. Around the one-hour mark, the vanilla glides in from underneath. It's not a thunderclap. It's a hush. Musk arrives behind it, pulling everything close to the skin, turning the composition from fruit bowl into something more like warm skin after a long walk.
Cultural impact
My Love sits firmly in the soft, romantic corner of the floral-fruity category. It wears like the fragrance equivalent of a handwritten note, tender without being precious, sweet without being loud. Wearers who love it tend to come back to it for comfort rather than statement, drawn to the way the fruit opens bright and then folds into a warmer, creamier vanilla heart over the course of a wear. The peach and apricot pairing feels generous and approachable, the kind of fruit accord that reads as joyful rather than sharp, while the rose tucked into the middle adds just enough floral gravity to keep the composition from floating off.
