The Story
Why it exists.
The beginning
Lost in the Moment began with Sassy AyR's book Life on a Star and its surreal Lost in the Moment Beach, a place where the sky carries blue and pink hues and the sand feels as soft as cashmere. AyR translated that imagined setting into a fragrance in 2017, building its atmosphere from bright citrus, ripe fruit, aromatic greenery, and soft white florals. The composition opens with the juicy brightness of lime and orange, where sharpened citrus meets ripe apricot and peach. Apricot gives the first impression a rounded sweetness, while peach adds a softer, fleshier fruit accord. A touch of green keeps the blend vivid, then jasmine, neroli, rose, geranium, and violet leaf shape the center with airy floral and lightly herbal notes.
The composition works because fruit never stays merely sweet. Lime and orange bring a bright, tangy edge to apricot and peach, while basil and violet leaf introduce a green, aromatic counterweight. Jasmine, neroli, rose, and geranium soften the fruit without burying its character. That tension gives the beach image its edge: ripe and sunlit, yet never syrupy. Sandalwood and vanilla then supply a pleasing visual trick, making the final trail feel smooth and plush rather than conventionally tropical.
The evolution
The opening arrives with the crispness of citrus torn open over warm stone. Lime and orange sharpen apricot and peach, creating a bright, juicy first impression with enough green lift to keep it from turning candied. The citrus brings a sharp, sparkling quality to the fruit, while apricot and peach lend a rounder, fleshier sweetness. As those fruits soften, the floral heart takes over. Jasmine and neroli add a clean, airy floral texture; rose brings a familiar elegance, while geranium and violet leaf lend a green, lightly herbal edge. Jasmine gives the heart a delicate white-flower presence, neroli brightens it with a clean citrus-floral lift, and rose adds depth without overpowering the surrounding fruit. The scene changes rather than simply fading.
Cultural impact
Lost in the Moment begins with the surreal Lost in the Moment Beach from Sassy AyR's book Life on a Star, a setting defined by blue and pink skies and sand with the softness of cashmere. Translating that imagery into scent brings together bright citrus, ripe apricot and peach, aromatic greenery, and soft white florals. Lime and orange give the composition its opening sparkle, balancing the rounded sweetness of the fruit. Jasmine, neroli, rose, geranium, and violet leaf create an airy floral center with green and herbal edges.
The House
Laubahn PerfumesLaubahn Perfumes is an independent fragrance house founded by Stacey Bresnahan, whose creative path took her from New York to Lake Geneva. The brand is known for fantastical, narrative-driven fragrances created in collaboration with noted perfumers, including Naughty Garden (2017) and Lost in the Moment (2017), each designed as an immersive olfactory story rather than a simple scent.
The Creator
Sassy AyRNo verified ingredient list or olfactive breakdown is available for Sassy AyR, so specific claims about rose, amber, woods, spice, or any other material would be premature. The most responsible description is therefore one rooted in the name’s expressive character: a fragrance…























