The Story
Why it exists.
The beginning
Luccas Neto Aventureira Vermelha arrived in 2022 as a fragrance release from Jequiti, and the name itself tells you most of what you need to know before you even spray it. 'Vermelha' means red, and the color signals the bold, fruity direction the composition takes before the bottle is even opened. Inside, perfumer Francisca Perez Areias built a youthful, accessible scent anchored by a strawberry-vanilla axis, the kind of pairing that reads instantly on the skin and asks nothing complicated of the wearer. The strawberry comes through with a candied brightness, almost like a strawberry gummy dissolving slowly in the back of your throat, while the vanilla wraps it in something warmer and softer, a creamy sweetness that keeps the fruit from skewing too sharp or too tart.
The strawberry-vanilla pairing is one of the most commercially reliable structures in youth-oriented perfumery, and Areias doesn't reinvent the wheel here. What she does is layer the sweetness with enough structure to keep it from dissolving into sugar-water. Bergamot and mandarin orange add a citrus snap at the top. White lily, freesia, and orchid bring a clean, slightly soapy floral lift through the middle. Then amber and musk anchor the vanilla into something that lasts past the first hour. The result is a composition that reads as one unified idea, sweet, soft, warm, rather than a sequence of disconnected notes. It's formulaic in the best sense: a formula that works.
The evolution
The first 15 minutes are loud. Strawberry and mandarin hit together, bright and sugary, almost like opening a packet of candy. There's a citrus edge from the bergamot that keeps it from going flat-out syrupy. By the 30-minute mark, the fruit steps back and the florals take over: white lily and freesia create a clean, slightly powdery veil that softens everything around it. The orchid adds a creamy, almost lotion-like texture. From hour two onward, the vanilla arrives in earnest, warmed by amber and grounded by musk. The drydown is where this fragrance settles into its actual identity: warm, sweet, slightly powdery, close to the skin. It doesn't project much after the first couple of hours. What remains is a soft, skin-like sweetness that lingers quietly for 4-6 hours, sometimes longer on clothing. The next morning, the pillow smells like vanilla and faded strawberry. Nothing dramatic. Just pleasant.
Cultural impact
Luccas Neto Aventureira Vermelha sits at a recognizable intersection of celebrity branding and accessible youth fragrance, released in 2022 by Jequiti with the name of entertainer Luccas Neto attached to it. The 'Vermelha' edition leans into a bold, fruity-floral identity built around strawberry and vanilla, and that sweet, instantly recognizable profile has clear appeal for younger audiences who are drawn to fragrances that taste as good as they smell.
The House
JequitiJequiti is a Brazilian cosmetics and fragrance house that reaches customers through a direct‑sales network. Since its launch in 1999 the brand has offered a wide range of scented products, from everyday body sprays to more elaborate eau de parfums such as Eu Sinto (2012) and Fléus Orchidée (2024). Its catalogue mixes bright, youthful compositions with scents that reference Brazil’s coastal and tropical landscapes. Jequiti’s presence spans more than two decades, and the company continues to introduce new releases each year while keeping price points accessible for a broad audience.
The Creator
Francisca Perez AreiasAreias displays a strong command of fruity and fresh fragrance categories, consistently working with bright top-note constellations that include berry accords, orchard fruits, and citrus elements. Her signature approach tends toward crisp, clean constructions with smooth trans…
