The Story
Why it exists.
The beginning
XX Artisan arrived in 2020, dropping alongside the brand's two-decade milestone. The name signals intent, this is no footnote to the Artisan lineup. Varvatos sought a fragrance built on vetiver, earthy, dry, and unapologetically masculine in character. The composition centers on those qualities from the opening through the drydown, projecting a presence that feels rooted and substantial rather than fleeting. This is vetiver that doesn't hedge its bets. The fragrance makes its case early and lets the drydown confirm what the top promised.
The structure pulls from a specific corner of masculine perfumery: aromatic vetivers, the kind rooted and earthy that anchor the composition. Sichuan pepper in the heart adds green prickly heat, a notable sharpness that pushes against the citrus top. Artemisia (wormwood, absinthe's wilder cousin) deepens the herbal quality, slightly bitter, like crushed stems, moving into more assertive territory. Geranium arrives as a counterweight, green and floral, threading through the sharpness without erasing it.
The evolution
The bitter orange opens crisp, almost biting. Bergamot sits underneath, adding sweetness that keeps it from becoming a cleaning product. The Sichuan pepper announces itself as the citrus recedes, and from here, everything shifts. The herbal heart takes over, geranium threading through artemisia's bitter-green note like a lifeline. This middle phase is where the fragrance reveals its character: aromatic, assertive, with a complexity that rewards attention. The drydown is where it earns its name. Vetiver and cedarwood settle into the skin, mineral and woody, with musk adding a quiet warmth underneath. By the next morning, a faint cedar remains, clean, not sweet, grounded rather than fleeting. Worth wearing again.
Cultural impact
XX Artisan appeals to men who want vetiver that actually smells like vetiver. The fragrance attracts those who've grown tired of aquatic-cedar compositions and seek something with more character. Community reviews consistently compare it to higher-end vetiver scents, Grey Vetiver, Encre Noire Sport, recognizing a similar quality of expression. For enthusiasts who appreciate authenticity over trend, this one earns consideration.































