The Story
Why it exists.
The beginning
Studio Notarile a Chiaia takes its name from a notary's office in the elegant Chiaia district of Naples. The reference point is precise: a formal place built around jurisprudence tomes, ancient brass stamps and composed business. Giovanni Festa translated that setting into a fragrance launched in 2024, balancing citrus freshness with the dry, textured character of leather, oud and oakmoss. Lime, Damask rose, Bergamot, Neroli and Basil lend the opening a bright Mediterranean composure. The heart introduces Lavender, Oud, Oakmoss, Tonka Bean, Leather and Blackcurrant, giving the brightness structure and a touch of intrigue. It is a study in concentration rather than spectacle.
The composition is interesting because it keeps two seemingly opposite ideas in the same frame. Citrus, neroli and basil bring air and clarity, while leather, oud and oakmoss add weight, dryness and formality. Damask rose and lavender soften that tension without making it sweet. Iris and amber complete the effect with a powdery, ambered finish. The result feels suited to a place where concentration matters, yet it never becomes solemn or overworked. Floridia's interest in atmosphere is translated here into a formal interior: exact, cultured and full of texture.
The evolution
At first, the fragrance moves with brisk confidence. Lime and Bergamot cut through the air, Neroli gives the brightness a floral edge, and Basil adds a green, almost minty snap. Damask rose arrives with the opening rather than behaving like a typical floral heart, lending the citrus a polished, rosy surface. As the bright notes soften, Lavender and Leather take charge. Oud and Oakmoss deepen the middle into something dry and serious, while Tonka Bean and Blackcurrant add a rounded, faintly sweet contrast. The surprise arrives in the drydown, where Iris brings a cool powdery haze and Amber warms it from underneath. Musk keeps the final impression close and clean. The composition moves from a crisp opening toward a textured middle and a restrained powdery-amber drydown.
Cultural impact
Studio Notarile a Chiaia draws its identity from a specific Neapolitan setting, using the name of a notary's office to frame the fragrance's formal character. The composition reflects that concept through a careful balance of bright citrus, neroli, basil and rose with the drier notes of leather, oud and oakmoss. Lavender, tonka bean and blackcurrant introduce contrast, while iris and amber shape the finish with a powdery, warm quality. The result is a fragrance suited to attentive exploration, with layered aromatic textures and a clear sense of composure.
The House
Floridia ParfumFloridia Parfum is an independent artistic house based in Naples, Italy. The label entered the market in 2022, offering a line of niche scents that draw on the city’s coastal heritage and culinary culture. Its early releases – such as Tramonto a Tragara, Faccia Gialla and Golfo Mistico – showcase a blend of marine freshness, citrus zest and aromatic herbs. Floridia positions itself as a laboratory for scent experiments that remain rooted in the everyday aromas of southern Italy, from market stalls to seaside promenades. The brand distributes through a curated network of boutique retailers and an online portal that lets collectors explore each composition in depth.
The Creator
Giovanni FestaIn the lab Festa favors a linear construction: a clear opening, a heart that expands, and a base that settles like stone. He often begins with a single botanical note—often a citrus or a rare rose—and builds layers of supporting accords that echo the primary scent without over…
