The Story
Why it exists.
The beginning
DSQUARED² launched Wood for Him in 2018, designed around the characteristics of wood itself: strong, sturdy, with a complex structure that makes it unique. Alberto Morillas created the fragrance, translating the material into a wearable modern masculine scent. The composition balances natural warmth with contemporary sensibility, drawing from the essence of timber while maintaining an urban edge.
What makes this work is the tension between freshness and depth. The citrus opening, Calabrian bergamot, Sicilian lemon, mandarin, is bright, almost aggressive in its clarity. But the heart introduces violet leaf, ginger, and cardamom, which cool the composition and add an aromatic complexity that keeps the top notes from feeling like a cliché. By the time the base arrives, you're not in the same fragrance anymore. You're in something warmer, woodier, more intimate. The Ambroxan anchors the composition here, providing a woody warmth that stays close to the skin.
The evolution
The opening is all citrus, unapologetic. Bergamot and lemon hit hard, the mandarin adding a rounder, sweeter edge that keeps the whole thing from turning sharp. The handoff to the heart is where it gets interesting. Violet leaf arrives first, green and slightly metallic, followed by ginger's clean heat and cardamom's spice. The combination softens the citrus without erasing it. By hour two, you're in the base. Vetiver grounds everything, dry, slightly smoky, unmistakably woody. The Ambroxan adds warmth that becomes more pronounced as hours pass. The fragrance evolves from fresh and bright to something deeper and more intimate, each stage building on the one before.
Cultural impact
DSQUARED² built its identity on rebellious Canadian heritage mixed with Italian tailoring. Wood for Him offers a modern approach to masculine fragrance, speaking to those who appreciate restraint. It creates something masculine without resorting to clichés, finding its audience among those who want a quiet statement piece. The composition offers confidence that stays close and deliberate, not screaming across a room.


























