The Story
Why it exists.
The beginning
The Be Delicious Latte collection draws from New York café culture, the ritual of a morning order, the warmth of a counter, the city's particular energy around ritual and routine. Be Delicious Latte Matcha continues this premise, translating the ceremonial Japanese green tea into a fragrance context. Michelle DeFina built the composition around contrast: bright opening, soft heart, quiet finish, a fragrance that enters the day without demanding the room.
What makes the structure interesting is how the green tea accord behaves. Rather than leading with the bitter, vegetal punch of typical matcha representations, this version wraps the tea in powdery florals. Jasmine and rose soften the green, while the base of sandalwood, amber, and musk keeps everything skin-close. The result reads more like the comfort of matcha than the flavor of it, an interpretation rather than a replication. For those expecting the tea to announce itself, the subtlety may surprise. For those who find matcha scents too aggressive, this approach offers another way in.
The evolution
The opening arrives bright. Mandarin and apple, crisp, clean, slightly tart. Pink pepper adds a faint prickle that keeps the sweetness honest. No fog here. Within minutes, jasmine and rose arrive. The floralcy is soft, almost creamy, wrapping around a green tea accord that reads more as atmosphere than ingredient. The matcha isn't shouting. It's hovering, green and quiet, beneath the florals. As the top notes fade, the base takes over. Sandalwood, amber, and musk. Warm. Close. This is where the fragrance lives longest, four to six hours, intimate and unobtrusive. The sillage stays moderate throughout. You'll smell it. Others might not, unless they're standing very close.
Cultural impact
Be Delicious Latte Matcha occupies a specific niche, for those drawn to the matcha aesthetic but wanting something gentler than typical green tea scents. It brings the comfort of a café order into a wearable format, translating New York's café culture into something you carry with you. Part of a collection that explores beverage-inspired fragrance, it offers a lighter entry point for those who find the coffee variants too heavy for daily wear.
























