The Story
Why it exists.
The beginning
Dolce and Gabbana founded its identity in Milan in 1985, translating the heat and passion of Mediterranean life into bold, sun-drenched luxury. The brand's aesthetic has always carried an Italian sensibility, a sense that romance should be warm, inviting, and unapologetically beautiful. The Devotion line has long represented the house's vision of accessible romance, and in 2025 the brand sought to modernize its signature. Olivier Cresp, a perfumer with four decades of experience shaping some of the industry's most beloved compositions, brought his expertise to this update. His approach honored the Devotion legacy of warmth and approachability while introducing contemporary construction that speaks to today's fragrance wearer. The result is a fragrance that feels both rooted in the brand's Mediterranean identity and freshly relevant to modern tastes.
The note philosophy behind My Devotion Eau de Parfum Intense reflects a careful balance between immediate appeal and lasting character. The opening notes of Pear Blossom and Blackcurrant serve a specific purpose: they create an effervescent first impression that feels both fresh and sophisticated. Pear Blossom carries a crisp, almost sparkling quality that immediately engages the senses. Blackcurrant amplifies this with tart, berry-like nuances that add depth without sweetness. Together they set an expectation of elegance and liveliness. The heart notes of Peony and Orange Blossom represent the emotional core of the fragrance. Peony brings romantic softness, a powdery elegance that feels timeless.
The evolution
The evolution of this fragrance unfolds across distinct phases that create a complete sensory narrative. The opening immediately establishes presence with Pear Blossom and Blackcurrant. These two notes create an effervescent, sparkling introduction that feels both fresh and inviting. Blackcurrant's tart berry quality adds dimension that prevents the opening from feeling generic. This first impression is designed to capture attention immediately, setting the tone for what follows. The heart phase develops gradually as Peony and Orange Blossom take center stage. Peony brings a romantic softness while Orange Blossom adds a sweeter floral layer. Together they create a heart that feels lush without being overwhelming, maintaining the warm, approachable character that defines the Devotion line. The transition from opening to heart feels natural, with no jarring shift in character. As the fragrance moves into its final phase, the base notes take over with increasing confidence. Vanilla emerges as the primary anchor, wrapping the skin in creamy warmth.
Cultural impact
Since its 2025 debut, My Devotion Intense has become a reference point for modern gourmand florals, often mentioned alongside Miss Loyalty Intense and the original Devotion line. Wearers note its appeal for daytime elegance, positioning it as a sweet‑but‑sophisticated alternative to heavier vanilla‑centric scents, and it frequently appears in spring‑summer fragrance round‑ups.
