The Story
Why it exists.
The beginning
Aujourd'hui was launched in 2016 by Blancheide, with Pierre Stephane Rubis as its perfumer. Its title points toward the present, while the composition moves through a carefully layered arrangement of bergamot, carnation, and styrax before reaching iris, Indian jasmine, and rose. The result feels less like a passing moment than a well-dressed thought: fresh at first, floral through the middle, and warmly textured underneath. Bergamot gives the opening a bright citrus lift, while carnation and styrax introduce a deeper aromatic register. Iris brings a powdery softness, and Indian jasmine and rose develop the floral heart. Beneath these materials, the listed notes of bourbon vanilla, Haitian vetiver, and Persian galbanum add creamy, earthy, green, and resinous dimensions.
The interesting part is how its materials divide the work. Bergamot brings a clean, citrusy lift, while carnation and styrax add a darker aromatic edge. Iris softens the composition into something powdery and elegant, with Indian jasmine and rose supplying a floral pulse. The listed base materials, bourbon vanilla, Haitian vetiver, and Persian galbanum, contribute creamy, earthy, green, and resinous qualities. As the fragrance develops, the brighter opening gives way to a more tactile center, where the floral notes sit beside powder and spice.
The evolution
The opening arrives with bergamot at full brightness, sharpened by carnation and the resinous snap of styrax. That first impression feels immediate and a little brisk. Soon, the composition turns inward: iris gives it a powdery, almost polished center, while Indian jasmine and rose add a soft floral current. The drydown is where the scent finds its footing. Bourbon vanilla rounds the edges, Haitian vetiver introduces an earthy, woody depth, and Persian galbanum leaves a green, resinous trace. Together, these materials create a warm, layered progression from fresh citrus to floral softness and deeper spice. The arc develops gradually, allowing the opening brightness to remain connected to the richer notes underneath. As the fragrance settles, the powdery iris and floral heart gain definition from vanilla and vetiver, while galbanum adds a final green accent.
Cultural impact
Aujourd'hui can be understood through the contrast at the center of its composition: bergamot brings brightness, iris introduces powder, Indian jasmine and rose create a floral current, and vanilla, vetiver, and galbanum add warmth, wood, and resinous depth. This layered structure gives the fragrance a place for exploration, since its different materials do not present the same character from the first impression onward. The opening is fresh and direct, while the middle grows softer and more floral. As the listed base notes come forward, vanilla contributes creaminess, vetiver brings an earthy woody quality, and galbanum adds a green edge.
The House
BlancheideBlancheide began as a modest Italian perfume house in the mid‑1990s, building a quiet reputation for refined, nature‑inspired scents. After two decades of steady growth, Officina Parfum acquired the label in 2015 and set out to introduce its collections to a broader, international audience. Today the brand offers a curated portfolio that includes Argentique (2019), Joa (2016), and the recent L’Eau Lita (2023), each framed by a restrained aesthetic and a focus on olfactory clarity. Blancheide positions itself as a bridge between classic Italian sensibility and contemporary minimalist design, inviting collectors to explore nuanced compositions without the clutter of overt branding.
The Creator
Pierre Stephane RubisRubis favors a minimalist palette that highlights contrast. He often pairs bright citrus top notes with deep, resinous bases, letting the middle bridge act as a fleeting pause.
