The Story
Why it exists.
The beginning
Olivier Cresp's Today Tomorrow Always Celebrate launched in 2019 as a limited edition marking fifteen years of Avon's Today Tomorrow Always collection. The brief was celebration, but not fanfare. Cresp reached for neroli and honeysuckle as the opening, a pairing that reads sunny without tipping into candy. The heart is pure tuberose, unapologetic and creamy, the kind of white floral that holds a room without filling it. The base, cedar paired with ambrette, softens the whole thing into something wearable rather than ceremonial. The neroli carries a bright, almost green bitterness that grounds the honeysuckle's honey sweetness, keeping the opening from floating away into pure sugar.
What makes this composition interesting is the restraint around tuberose. The note has a reputation for taking over, and compositions that try to tame it often lose what made it compelling. Here it gets room. The neroli and honeysuckle up top add a green honey sweetness that smooths the edges before the tuberose arrives, and the ambrette in the base acts as a skin musk rather than a competing floral. Cedar grounds everything with a dry, woody hush that lets the white floral breathe instead of smothering it.
The evolution
Honeysuckle and neroli hit bright and slightly citrusy in the opening, like cutting into a stem that leaks sweet sap. It is an opening that smells clean without smelling sharp, the kind of fresh that feels like late spring air. As the composition warms against the skin, the tuberose steps forward, and the fragrance shifts from green to creamy. The white floral settles over the skin like lotion warming up, rich but not heavy, with a soft lactonic sweetness that reads more like skin than like a bouquet. The neroli lingers in the background for a while, lending a faint bitter-green sparkle to the cream, before it gradually fades. Eventually the cedar and ambrette begin their quiet work. The tuberose softens but never disappears entirely, and the woody-musky base adds a skin-like warmth that makes the whole thing feel less like perfume and more like a second scent.
Cultural impact
Today Tomorrow Always Celebrate was released as a limited edition to mark fifteen years of the Today Tomorrow Always collection, positioning it as a milestone piece within Avon's recurring lineup. One reviewer on Parfumo described the scent as carrying 'vacation vibes,' connecting the creamy white floral and sunny opening to a holiday setting in Antalya. The combination of neroli, tuberose, and soft musk lends itself to warm-weather wear, and the moderate longevity suggested by community votes makes it a natural fit for daytime outings rather than formal occasions.








































