Prāna.

Prāna takes its name from the Sanskrit concept of vital life force, an invisible current that sustains everything. In 2025 AVII asked perfumer Céline Guivarc'h to capture that breath of energy using a limited palette of botanicals and synthetics. The result is a composition that opens with carrot seed, a rare vegetal note, paired with peppery heat and aromatic angelica, echoing the pulse of fresh air inhaled at sunrise.

Guivarc'h built the heart around incense‑rich frankincense and clove leaf, adding violet’s soft powdery edge and lily‑of‑the‑valley’s green freshness. The base anchors the volatile opening with vetiver’s earthy grit, sandalwood’s creamy warmth, and ambroxan’s amber glow, while patchouli supplies a quiet, grounding hum. This structure mirrors the idea of energy moving from visible spark to subtle, felt presence.

At first spray, carrot seed bursts like a freshly dug garden, sharp and slightly sweet, instantly followed by pink and black pepper that sting the nose with a clean, peppery snap. Within ten minutes the aromatic heart of frankincense and clove leaf settles, turning the initial heat into a smoky, meditative veil, while violet adds a fleeting powdery whisper. As the scent dries, vetiver and sandalwood emerge, providing an earthy, woody backbone, and ambroxan lifts the drydown with a soft amber sheen. Patchouli lingers in the background, a quiet echo that fades after about five to six hours, leaving a subtle, lingering calm on the skin.

Since its 2025 debut, Prāna has become a quiet favorite among collectors who value restraint over flash. Wearers note its ability to feel meditative in a bustling city, making it a go‑to for mindful moments. It often appears in discussions about modern niche fragrances that prioritize subtle energy rather than overt drama.