The Story
Why it exists.
The beginning
Hobby VIP arrived in 2015 from French design house 10th Avenue Karl Antony, a label founded in 2000. Jean Jacques Vivier markets this feminine composition, which is built around a distinctly polished contrast: fruit and flowers on top, a violet-heavy heart, and a warm, balsamic base. The name suggests exclusivity, but the ingredients speak more clearly than the label. Blackcurrant and hawthorn bring tart brightness, while violet, rose and jasmine establish a full floral register. Vanilla, opoponax and white musk then round out that brightness with a softer, warmer finish. The fruit notes supply a juicy accent, the floral notes add density and texture, and the base introduces smooth sweetness, resinous depth and clean musk.
What makes the structure worth noticing is its shift in scale. Blackcurrant and hawthorn behave like small flashes of color, vivid enough to pull attention before the scent settles into its floral center. Violet lends a powdery texture to rose and jasmine, giving the floral accord a softly introspective character without making it conventionally sunny. At the base, opoponax introduces balsamic depth that keeps vanilla from feeling overly sugary and gives white musk something warmer to sit against. Fruit, powder and resin meet without losing their separate identities.
The evolution
The first impression is fruit-forward. Blackcurrant supplies a dark, juicy snap, while hawthorn keeps it from becoming heavy, almost like berries caught in cool air. That brightness gives way to a floral middle: violet brushes the composition with soft powder, rose adds depth without overwhelming the fruit, and jasmine brings a clean floral lift. As the scent settles, the character warms. Vanilla turns smooth and rounded, opoponax adds a balsamic, resinous shadow, and white musk softens the edges. The listed notes create a progression from dark fruit and tart hawthorn to powdery violet, rounded rose and clean jasmine, ending with a warmer blend of vanilla, resinous opoponax and musk.
Cultural impact
Hobby VIP pairs familiar floral materials with a fruit-forward opening and a balsamic base. Blackcurrant and hawthorn introduce tart, juicy notes before violet, rose and jasmine create a fuller floral register. Vanilla, opoponax and white musk give the composition a warm, softly rounded foundation, balancing the vivid fruit with smooth sweetness and resinous depth. The result is a fragrance worth exploring for its varied note interactions, particularly the way dark berries lead into powdered florals and the base notes add a distinct balsamic character.
The House
10th Avenue Karl Antony10th Avenue Karl Antony is a French design house that entered the fragrance market in 2000. In just two decades the label has built a catalogue of more than seventy eau de toilette and eau de parfum blends, ranging from crisp sport scents to richer unisex compositions. The brand’s identity rests on juxtaposing warm, tactile notes such as sandalwood and leather with cooler, airy accents like iris and papyrus, a balance that gives each bottle a clear point of entry for both seasoned collectors and casual wearers.
The Creator
Jean Jacques VivierVivier's house favors classical floral-aldehyde constructions rooted in the grand perfumery of mid-century France, updated with a lighter, brighter finish suited to contemporary wear. His compositions tend toward clean, radiant openings, structured floral hearts, and warm, mus…
