The Story
Why it exists.
The beginning
Bleu de Bleu entered Noème's world in 2026 as part of La Collection Riviera Fruitée. Emna Doghri composed it around a bright fruit profile, giving guava, raspberry, and citrus the leading role before building a firmer aromatic foundation. Lemon, bergamot, and grapefruit bring a lively edge to the juicy fruit, while almond and caramel soften the opening with a rounded sweetness. Lavender, rosemary, peppermint, and vetiver introduce a cool herbal counterpoint that keeps the composition from becoming simply sweet. Amber, musk, frankincense, cedarwood, and sandalwood provide a polished drydown, balancing the fresh fruit with resin, woods, and a subtle warmth. The result is luminous at first, then more composed as the brighter notes give way to a smooth, gently aromatic base.
The striking choice in Bleu de Bleu is the friction at its center. Guava and raspberry bring a juicy, almost sunlit quality, while lemon, bergamot, and grapefruit sharpen that fruit with a clean citrus lift. Almond and caramel add sweetness without making the composition entirely edible, and peppermint, Provençal lavender, rosemary, and vetiver introduce a cool herbal counterweight. The fruit remains expressive as it meets those aromatic notes, producing a contrast that feels both fresh and structured. Then the base arrives: amber, frankincense, musk, New Caledonian cedarwood, and sandalwood.
The evolution
The first impression is crisp and social, led by lemon, bergamot, guava, almond, caramel, and ginger. The fruit gives way to a more articulate middle: raspberry and grapefruit bring color, while peppermint, Provençal lavender, rosemary, rose, and vetiver pull the composition away from simple sweetness. Guava and raspberry retain their juicy character, but citrus and herbs make the opening feel cleaner and more aromatic. As the brighter materials recede, amber, musk, frankincense, New Caledonian cedarwood, and sandalwood take over. The caramel sweetness becomes rounder rather than sharper, and the woody base gives the drydown a clean, polished line. The progression moves from bright fruit to a composed blend of herbs, resin, woods, and soft warmth, with each stage adding a different texture to the wear.
Cultural impact
Bleu de Bleu is part of Noème's 2026 La Collection Riviera Fruitée, a release defined by a lively fruit profile and a carefully balanced aromatic base. Its composition invites exploration through the meeting of guava, raspberry, lemon, bergamot, grapefruit, almond, and caramel with lavender, rosemary, vetiver, amber, and woods. The early scent is bright and playful, but the base gives it a more polished character, making it feel more like a composed holiday snapshot than a quiet signature scent.
The House
NoèmeNoème Paris is a French fragrance house founded by Yassin Karim, a Madagascar-born entrepreneur whose family built one of the largest networks for exporting vanilla and ylang-ylang. The brand emerged in 2019 as a continuation of this olfactory heritage, translating decades of ingredient expertise into original perfumes. Each release reflects a specific place or experience that shaped Karim's relationship with scent, from African landscapes to Central American highlands. The house operates through collaborations with independent perfumers rather than maintaining an in-house nose. Noème presents its collections as invitations to travel, grounding each fragrance in the sensory memory of its origin.
The Creator
Emna DoghriDoghri's signature style bridges two worlds: the heritage of fine French perfumery she absorbed at Cinquième Sens and the sensory abundance of her North African upbringing. She describes her own approach as modern with baroque touches, meaning she favors clean, legible structu…
