The Story
Why it exists.
The beginning
Turkish Rose arrived in 2021 as part of NEST New York's perfume oil collection. The formula was composed by Jérôme Epinette, a perfumer whose work moves with precision. His approach tends toward clarity: one idea placed cleanly against another, nothing crowded. The brief here was simple. Take a Turkish damask rose and let it wear like a modern floral, not a vintage one. That meant leaning on fruit to keep things current, and using woods not as a heavy foundation but as a soft landing. The result sits closer to skin than to air. The plum opens with a jammy sweetness that reads almost edible, then steps aside as the rose unfurls. There is no powder here, no soapy shrillness, no tight-laced bouquet stiffness.
What makes this composition worth slowing down on is the pairing. Turkish damask rose and black plum sit together in a way that gives the rose room to breathe while the plum adds a depth that keeps things from feeling one-dimensional. The plum takes a role that heavier materials often play in floral perfumery, adding shadow without pulling the scent into territory it doesn't want to go. Pink pepper and saffron warm the edges without tipping into spice-bomb territory. The drydown carries a slight sweetness, warmth, and a soft woody hum that lingers close to the skin.
The evolution
On application, the plum arrives first. Juicy, almost jammy, with a thread of saffron heat running through it like the warmth off a just-extinguished candle. In the early minutes the composition reads more like a spiced fruit confection than a rose perfume. Then the Turkish damask rises through the plum's sweetness, dewy and slightly cool. The pink pepper surfaces here too, a soft flicker rather than a sting. As the hours pass, the fruit recedes. The rose holds the center for a stretch before the blond woods take over. The drydown is warm, slightly woody, faintly sweet, with the saffron's thread still detectable if you press your nose to your wrist. On skin it has a soft persistence that lasts through an afternoon and into evening. On fabric, the trail lingers longer still.
Cultural impact
Turkish Rose sits in a curious middle space. It is part of NEST's accessible lineup, priced for everyday wear rather than collected, but the composition itself reads with a certain intention that lifts it above the usual mass-market offering. Plum and rose together is a pairing that gives this a slightly unexpected register, one that feels considered rather than thrown together. The perfume oil format keeps it intimate, which suits the composition's quiet confidence. The rose at the center is the Turkish damask variety, which carries more depth and a slightly jammy facet than its Bulgarian counterparts.
The House
NestNEST New York is a fragrance lifestyle brand founded by Laura Slatkin in 2008. The company began with scented candles and expanded into reed diffusers, room sprays, perfumes, and body care. Slatkin previously co-founded Slatkin & Co. with her husband Harry in 1992, building expertise in luxury home fragrance before launching NEST. The brand offers a range of scents spanning citrus, floral, woody, and oriental categories, with Grapefruit and Holiday standing as signature offerings. NEST New York operates from New York City and distributes through specialty retailers and direct-to-consumer channels.
The Creator
Jérôme EpinetteEpinette's style can be described as modern and sophisticated, with a focus on natural ingredients and clean lines. He has a knack for creating fragrances that are both wearable and interesting, often incorporating unexpected elements to add depth and complexity.
