The Story
Why it exists.
The beginning
Meninos takes its name from the Portuguese word for boys, but this isn't a fragrance for children. It's for the age when someone stops being one and hasn't quite figured out what comes next. That in-between energy. Natura's Brazilian roots run through it: basil and bamboo, two botanicals that grow close to the soil, anchor the composition. Verônica Kato built the scent around that tension, the sharpness of becoming, the softness waiting on the other side.
What makes Meninos interesting is the arc. Basil and ginger open assertive, almost too much, then the heart arrives and softens everything. Pear and peach bring a quiet sweetness that feels natural, not constructed. The tea rose keeps it from tipping into pure fruit. It's the kind of structure that rewards patience, the opening isn't the point, the drydown is. And the drydown is bamboo and cedar, warm and close, the scent of someone who stopped trying to prove something.
The evolution
The opening announces itself. Basil, ginger, black pepper, a trio that hits clean and almost medicinal in the first twenty minutes. Nutmeg lingers underneath, adding warmth that stops it from being purely sharp. Then the heart takes over. Pear arrives first, gentle and slightly green, followed by peach that sweetens what came before. The tea rose appears quietly, almost powdery, softening the structure into something rounder. The drydown is where it transforms. Bamboo takes the lead, its green woodiness settling into sandalwood's cream. Musk adds warmth that stays close. Cedar anchors everything and keeps it there. On skin, the full arc runs four to six hours, with the drydown lasting into the afternoon, intimate, not loud.
Cultural impact
Meninos arrived in 2024 and found its audience fast, particularly among younger wearers who discovered it through social media. The name circulates as shorthand for a certain kind of guy, the one who walks in without needing to announce himself. Natura's positioning around natural warmth and openness without manufactured perfection runs through it.





















