The Story
Why it exists.
The beginning
Three perfumers, Verônica Kato, Christelle Laprade, and Honorine Blanc, collaborated on Amis for Natura in 2015. The brief: approachable femininity that doesn't default to generic sweetness. Natura's Brazilian roots show in the brightness, tangerine and berry, sun-drenched fruit rather than the polished florals that dominate the category. The name itself, "Amis," nods to friendship, warmth, someone you'd want beside you.
The gooseberry is the tell. It shows up in the opening alongside blackberry and tangerine, an unusual trio that gives this its green, slightly sour backbone. Most fruity-florals lean fully sweet. This one doesn't. The honeysuckle and magnolia in the heart soften the tartness without erasing it, keeping the composition honest rather than saccharine. Cedar in the base grounds it with a quiet warmth that Natura's botanical philosophy has always leaned into.
The evolution
The tangerine opens sharp, almost effervescent, that first burst of citrus that clears the air. Within twenty minutes the blackberry and gooseberry take over, tart and dark. The heart arrives quietly: lily of the valley, honeysuckle, magnolia. Not loud. The florals don't announce themselves so much as soften the edges of the fruit. By hour three the vanilla begins to surface, wrapping the remaining honeysuckle in warmth. The drydown is intimate, musk, cedar, a ghost of vanilla. It stays close. Very close. On fabric, the musk and cedar will outlast the fruit by a full day.
Cultural impact
Amis sits in Natura's tradition of warm, approachable fragrances, the kind that feel like sunlight rather than performance. It's not trying to compete with niche or ultra-luxury. It wears the way a Saturday afternoon feels. Launched in 2015, it reflects the accessible side of Brazilian perfumery, where fragrance is a daily pleasure rather than a luxury statement.
