The Story
Why it exists.
The beginning
Maisa +A arrived in 2020, a flanker that takes the Maisa line somewhere sweeter, fuller, more confection-like than its predecessor. Where the first edition played in cleaner, more floral territory, the +A leans into fruit and creamy sweetness from the opening spray, setting up a composition that reads warm, generous, and immediately approachable. The nose behind it is Fabienne Coupaye, a perfumer whose work moves across multiple categories, and who built this one around a fruit-forward top accord, a soft floral heart, and a creamy base that carries the sweetness all the way down.
What makes this one worth paying attention to is the ice cream note. Leading with an actual frozen-dessert accord gives the pineapple and raspberry a colder, richer texture, almost soft-serve in feeling, and that chill in the opening is what separates Maisa +A from a hundred other fruity-floral launches. The Tiare flower and water lily in the heart don't fight the sweetness; they lean into it, giving the composition a tropical-wreath warmth that keeps the opening from reading as artificial or synthetic.
The evolution
The first 20 minutes belong to fruit and ice cream, bright pineapple and tangerine glazed in something cool and milky, with raspberry adding a tart edge underneath. The sweetness is loud but not cloying, more like a paleta melting in your hand than a syrup pour. Around the 45-minute mark the white florals come forward: Tiare flower, water lily, orchid, all of them reading warm and slightly sun-tanned rather than soapy. The composition settles into a creamy sandalwood and vanilla base that carries through the next 4-5 hours, the cedar keeping the sweetness from going flat. What lingers past the 6-hour mark is a soft vanilla-sandalwood skin scent, warm, faintly tropical, the kind of drydown that still smells like the same fragrance, just quieter. On clothes the vanilla holds longer; on skin the fruit memory fades first, leaving the woods.
Cultural impact
Maisa +A sits firmly in the sweet-tropical category of mainstream fragrance, a composition built around fruit, ice cream, and creamy florals rather than restraint or subtlety, and that directness is exactly what gives it its appeal. Within the Maisa line itself, it reads as the indulgent counterpart to the original, louder, sweeter, more overtly gourmand in its ice cream opening, and more willing to lean all the way into dessert territory. It's a fragrance that doesn't try to be quiet or understated, and that confidence in its own sweetness is the point.
The House
JequitiJequiti is a Brazilian cosmetics and fragrance house that reaches customers through a direct‑sales network. Since its launch in 1999 the brand has offered a wide range of scented products, from everyday body sprays to more elaborate eau de parfums such as Eu Sinto (2012) and Fléus Orchidée (2024). Its catalogue mixes bright, youthful compositions with scents that reference Brazil’s coastal and tropical landscapes. Jequiti’s presence spans more than two decades, and the company continues to introduce new releases each year while keeping price points accessible for a broad audience.
The Creator
Fabienne CoupayeFabienne’s signature technique blends aromatic spices with crisp citrus, then grounds the composition with woody or amber undertones. She favors pepper, bergamot, and pink pepper for their bright, slightly pungent edge, and she often layers them over sandalwood or cedar to cre…
