The Story
Why it exists.
The beginning
Rohi is a confection built on a classical floral skeleton, composed by perfumer Arturetto Landi in 2026 as a study in pleasure without guilt. The name carries weight, repurposed here as a fragrant thesis on sweetness earned through structure. Rohi reads like a page recovered from a Roman banquet, where fruit, honey, and perfumed oils were consumed as casually as bread. The composition opens with blood orange, bergamot, and strawberry, a bright trio that pulses with sugary warmth. Praline slides in beneath the fruit, adding a toasted almond richness that softens the citrus snap. At the heart, iris and jasmine form a powdery, almost vintage bouquet, lifted by rose, lily of the valley, and heliotrope.
What's unusual here is the tension between the gourmand top and the powdery iris-jasmine heart. Landi does the opposite of burying florals under sugar, letting heliotrope and iris breathe through the praline as quiet counterweights to all that sweetness. The leather and sandalwood in the base keep it from collapsing into pure confection, offering a dry, woody spine that anchors every creamy note above. It's a dessert engineered with architectural precision, each element calibrated so nothing tips into syrup or smoke.
The evolution
The first ten minutes are pure appetite: blood orange and strawberry flash bright, almost jammy, with praline already warming underneath. Bergamot keeps it from going cloying, adding a clean snap that reads like citrus zest grated over something rich. Around the thirty-minute mark the iris takes over, and the whole thing pivots. That candy-bright opening gets replaced by a powdered, almost vintage feel, rose and heliotrope wrapping around each other like old letters. Lily of the valley adds a green lift that prevents the florals from sagging. Then the base settles in over the next two to three hours, and this is where Rohi becomes itself. Honey and tonka bean pour over sandalwood, the leather surfacing as a faint suede note, ambergris giving everything a salt-warm glow.
Cultural impact
Rohi sits at a curious crossroads where dessert-table gourmandise meets bright citrus skin, and that tension gives it a distinctive position in any collection. The fragrance suits transitional seasons, when the praline can feel cozy without turning suffocating, and the opening interplay of strawberry and blood orange offers a hook that pulls curious noses in past the usual caramel-heavy offerings. The balance of gourmand sweetness and powdery florals gives Rohi a dual identity, neither fully dessert nor fully bouquet, and that refusal to commit to a single mood makes it endlessly discussable.
