The Story
Why it exists.
The beginning
Next Level arrived in 2026 as a release from Bujairami, an acclaimed Australian fragrance house. The composition cuts a brighter profile than what the brand is typically associated with: citrus and aquatic notes open the fragrance, herbal aromatics develop through the middle phase, and an amber base carries the wear through the hours that follow. The juice itself targets anyone drawn to the house's reputation for serious longevity and projection but who wants that staying power in a fresher, more luminous register, something that handles daylight and warm climates without losing presence. There is nothing nostalgic or place-bound in the concept; the name pushes outward toward ambition and breadth, framing the fragrance as a more versatile option that broadens what the brand can offer.
What makes Next Level worth examining is the structural choice in the base. The composition leans into labdanum and ambroxan, two materials prized for the way they persist on skin and for their ability to anchor brighter top notes without dragging them down into sweetness. Labdanum contributes that warm, resinous depth, the kind of material that takes what begins as a fresh, shower-clean citrus opening and slowly steers it toward something with gravity.
The evolution
The opening is dominated by ginger and grapefruit, the citrus arriving bright and the ginger layering in a clean, almost peppery heat underneath. Bergamot rounds out the first impression with its familiar floral-citrus softness, but the ginger sets the tone, sharp and assertive rather than warm or rounded. As the fragrance develops, the aquatic notes push through, and the composition shifts into something cooler, the kind of sensation that recalls a breeze moving across herb-damp stone. Rosemary and sage arrive with the heart, green and slightly medicinal, giving the scent a herbal backbone that grounds the citrus and keeps it from feeling like a simple splash. Geranium adds a subtle floral lift that prevents the middle phase from turning too austere or sharp. As hours pass, the base asserts itself.
Cultural impact
Within the niche fragrance community, Next Level has drawn attention for its bright, daylight-oriented profile. Reviewers have noted its structural resemblance to certain designer aquatic-citrus compositions, including comparisons drawn to L'Immensité by Louis Vuitton, positioning it as a release that shares a certain DNA with that category of brighter, mineral-citrus fragrances. The fragrance sits within a conversation around accessible, fresher niche releases that don't sacrifice projection or longevity for the sake of a cleaner profile.
