The Story
Why it exists.
The beginning
Benetton, founded in 1965 in Italy, has long translated its colour-driven optimism into scent, crafting fragrances that feel at home in everyday life. Sisterland Green Jasmine, released in 2021, continues that tradition under the direction of perfumer Nicolas Beaulieu. His goal was to capture the vivid green of fresh jasmine buds, grounding that botanical brightness in the tart optimism of Mandarin Orange and the sweet crispness of Pear. The result is a fragrance that wears its optimism openly, designed for moments that call for lightness rather than drama.
The note philosophy here rests on balancing green freshness with warm sweetness. Mandarin Orange and Pear provide the bright, sparkling energy that defines the opening, while Jasmine and Orange Blossom anchor the heart in lush floral character. Vanilla and Musk prevent the composition from feeling entirely airy, adding depth and a gentle warmth that rounds the edges. The result is a fragrance that feels both fresh and approachable, structured enough to hold interest but uncomplicated enough for daily wear.
The evolution
The fragrance opens with Mandarin Orange and Pear, a pairing that delivers immediate citrus-fruity sparkle without feeling synthetic. As the bright top notes soften, Jasmine rises to the surface, joined by Orange Blossom in a white floral heart that deepens the composition. The heart retains a green, almost dewy quality rather than turning heavy or indolic. When the florals begin to fade, Vanilla arrives to provide a gentle creaminess, while Musk anchors the composition as a clean, skin-close base. The arc moves cleanly from sparkling fruit to lush florals to a warm, quiet drydown, each phase distinct but connected by the thread of jasmine greenness.
Cultural impact
Since its 2021 debut, Green Jasmine has become a staple for those seeking a clean, office‑friendly fragrance that doesn’t shout. Wearers note its moderate sillage and reliable 6‑8 hour longevity make it a discreet signature in the era of subtle self‑expression. The scent’s bright citrus‑floral vibe aligns with Benetton’s youthful optimism, resonating with a generation that values both style and approachability.
The House
BenettonBenetton entered the fragrance market in the late 1980s, extending the colour‑driven ethos of its apparel line into scent. The first releases, Colors de Benetton for women (1987) and Colors de Benetton Man (1988), offered bright, approachable compositions that mirrored the brand’s reputation for youthful optimism. Over the decades the house has added niche‑style offerings such as United Dreams, a series that explores seasonal moods, and Sisterland, a collaborative line launched in 2024 that pairs narrative storytelling with scent. Today Benetton’s perfume portfolio sits alongside its clothing collections, each launch reflecting the same commitment to inclusivity and everyday wearability.
The Creator
Nicolas BeaulieuBeaulieu's work demonstrates remarkable range, moving fluidly between floral-oriental compositions, modern woody scents, and bold power fragrances. He gravitates toward assertive, memorable trails rather than whisper-soft compositions.
