We Are Tribe.

We Are Tribe launched in 2022 as the boldest Eau de Toilette in Benetton’s WE ARE TRIBE collection. Dominique Ropion and Claire Liégent were tasked with translating the brand’s inclusive, community‑driven ethos into scent, choosing bright, youthful ingredients that echo the label’s colourful heritage while speaking to today’s urban tribe.

The perfumers leaned into kumquat’s tart sparkle and grapefruit’s sunny clarity to capture a fresh, optimistic opening. Pink pepper injects a daring spice, reflecting the brand’s fearless attitude. Lavender and lemon verbena were added for an aromatic heart that feels like a breezy gathering, while tonka bean and vervain soften the transition to a grounded base.

The opening erupts with a sharp citrus pop, kumquat’s tart bite mingling with grapefruit’s sunny edge, while pink pepper adds a quick, peppery sting that snaps the senses awake. Within minutes the bright spark settles into an aromatic core where lavender’s clean herbaceous veil meets lemon verbena’s zesty green lift, softened by tonka bean’s creamy warmth and a whisper of vervain that adds a subtle herbal nuance. As the minutes pass, the base grounds the composition: vetiver’s earthy, dry woodiness blends with amber’s honeyed glow, while cypriol oil contributes a smoky, slightly medicinal depth, leaving a lingering, understated trail that feels both natural and modern.

Since its 2022 debut, We Are Tribe has become a soundtrack for the brand’s inclusive messaging, resonating with young creatives who value community and self‑expression. Wearers often cite its fresh citrus‑spice vibe as a modern take on street‑style confidence, positioning it alongside other Benetton releases that celebrate everyday optimism.