The Story
Why it exists.
The beginning
Vitality was launched in 2016 as a unisex Eau de Parfum composed by Margaret Strug-Guzowska. With no documented fragrance-specific inspiration, its intent is clearest in the materials: bergamot, basil, and grapefruit at the opening, rose, jasmine, and lily through the heart, then patchouli, cedarwood, moss, and vetiver underneath. That sequence treats brightness as something with structure, not simply a bright top note. The opening combines polished citrus with the sharper green edge of basil and the juicy lift of grapefruit. As those elements settle, rose, jasmine, and lily give the fragrance a floral centre, while patchouli, cedarwood, moss, and vetiver add depth and an earthy finish.
The composition becomes interesting because its citrus and floral notes don't arrive without ballast. Basil introduces a green, aromatic edge, while patchouli, moss, and vetiver pull the later stages toward earth. Rose and jasmine add softness without erasing that herbal snap. It's a useful contrast: familiar citrus brightness with a drier, rooted finish.
The evolution
The first impression is a clean burst of bergamot, basil, and grapefruit. Bergamot gives it polish, grapefruit brings a juicier edge, and basil keeps the opening from becoming purely sweet. Together, they create a lively citrus profile with a green, aromatic counterpoint. As that brightness settles, rose, jasmine, and lily introduce a floral middle with more body than a simple citrus splash. The floral notes add softness and fullness, while the earlier citrus facets gradually become less prominent. The character then changes direction. Patchouli, cedarwood, moss, and vetiver bring a darker, earthy finish, making the final hours feel less like a shower-fresh splash and more like citrus leaves after rain. On skin, expect the initial lift to fade first, the florals to remain briefly, and the woody, green base to linger quietly as the composition continues to unfold.
Cultural impact
Vitality presents a clear fragrance profile through the relationship between its citrus, floral, green, and woody notes. Bergamot and grapefruit establish a fresh opening, basil adds an aromatic edge, and rose, jasmine, and lily develop the centre with floral softness. Patchouli, cedarwood, moss, and vetiver then give the composition an earthy finish. As the fragrance wears, its brighter opening gives way to layered florals and a quieter woody base, offering several distinct stages for discovery.
The House
Bahoma LondonBahoma London is a British fragrance house known for scented candles, room sprays, diffusers, body products, and eau de toilette. Its catalogue spans names such as Chameleon, Lavender Veil, Eau de Cristal, Pomelo Grapefruit, Bois de Rose, and Indulgence. The brand operates through a family-run team and has developed a recognisable identity around fragrance-led interiors and accessible gifting. Some public sources give conflicting accounts of its founding and early creative leadership, but the strongest third-party account identifies Emad Bahoma as its founder in London in 2013.
The Creator
Margaret Strug-GuzowskaHer most recognizable vein joins vanilla with leather, suede and related tactile effects. Rather than treating leather as a rough masculine accent, she renders it sleek, close to the skin and softly lit.































