The Story
Why it exists.
The beginning
My Attitude landed in 2018 from Avon, a brand that has spent over a century making fragrance feel like something your friend recommended, not something you needed a consultant to explain. The name says it plainly: this is not a fragrance for people still figuring out who they are. It's for the woman who already knows her answer before the question finishes. The brief behind it reads simple, citrus that opens, coconut that comforts, iris that softens the edges.
The unusual pairing of coconut milk and guaiac wood gives My Attitude its specific character. Coconut milk is creamy, almost edible, the kind of note that usually signals summer or skin proximity. Guaiac wood is drier, almost mineral, wood that smells like it came from somewhere high and dry. Put them together and you get something that swings between warm and cool, cozy and composed. The iris adds a powdery floral layer that doesn't announce itself but keeps the whole thing from tipping into sweetness. Frankincense in the base is the quiet anchor, resinous, slightly smoky, the kind of note that makes a fragrance feel like it has weight.
The evolution
The opening is brief but confident. Bitter orange zest hits first, cleaned up by black pepper's slight heat. Lemon verbena sits underneath, giving it a herbal edge that keeps the citrus from going flat. You have maybe 20 minutes before the coconut milk takes over. That transition is where My Attitude becomes itself, the citrus cools, the cream rises, and the iris starts to bloom. The heart lasts the longest, a good 3-4 hours of creamy-floral warmth that stays close to the skin but refuses to disappear. The base arrives quietly. Amber and frankincense deepen the composition, vetiver adds an earthy undertone that grounds everything. By hour six or seven, you're left with something faint and warm, skin-warm, intimate, the ghost of what you started with.
Cultural impact
My Attitude sits comfortably within Avon's long tradition of making fragrance feel personal rather than aspirational. The brand's door-to-door roots show in the scent's approachability, it's not trying to compete with niche houses or luxury labels. Instead, it offers something specific: citrus that learns to be creamy, florals that learn to be warm, at a price point that doesn't require justification.
